认知地图是表征认知主体思想的一种工具，被广泛运用于决策分析和战略管理。本文介绍了认知地图的涵义，特点，功能，绘制以及分析方法，并选择了一家企业作为应用对象，对认知地图作了实际运用。    

    Cognitive map is a tool representing subject idea, which is used widely in the decision analysis and strategic management. The meaning, characters, functions, mapping and analyzing method of cognitive map are introduced. A company is chosen to apply cognitive map as a case study.