科研管理

科研管理 ›› 2008, Vol. 29 ›› Issue (4): 19-27 .

• 论文 • 上一篇    下一篇

作为思想挖掘工具的认知地图及其应用 /FONT /P

  倪旭东,张钢     

  1. 浙江大学管理学院，浙江 杭州310058
  • 收稿日期:2007-02-13 修回日期:1900-01-01 出版日期:2008-11-20 发布日期:2008-11-20

Cognitive map used as an idea digging tool and its application  

  Ni Xudong, Zhang Gang   

  1. School of management, Zhejiang university, Hangzhou 310058, China
  • Received:2007-02-13 Revised:1900-01-01 Online:2008-11-20 Published:2008-11-20

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摘要：     认知地图是表征认知主体思想的一种工具，被广泛运用于决策分析和战略管理。本文介绍了认知地图的涵义，特点，功能，绘制以及分析方法，并选择了一家企业作为应用对象，对认知地图作了实际运用。    

关键词: 认知地图, 思想挖掘, 因果逻辑

Abstract:     Cognitive map is a tool representing subject idea, which is used widely in the decision analysis and strategic management. The meaning, characters, functions, mapping and analyzing method of cognitive map are introduced. A company is chosen to apply cognitive map as a case study.  

Key words: cognitive map, idea digging, causal logic

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