摘要
现有的新创企业竞争性行为研究主要是从战略管理的角度出发，缺乏深层次的理论研究。基于对于创业机会的深入分析，本文建立了一个最大化收益的优化模型，对新创企业的创业机会和竞争性行为之间的关系进行了分析和探讨，指出不同特征的创业机会需要有不同的市场竞争性行为组合来支持，以获得最大的预期收益。
思考问题。图3参5
Abstract
The existing study on the competitive action of new venturesis mainly proceeded from the strategy management, which lacks far-reaching theoretical survey. On the basis of exploration of entrepreneurial opportunity, an optimal model, that analyzes the relationship between entrepreneurial opportunity and competitive action of new ventures has been established, and it is pointed out that the different entrepreneurial opportunities need different market competitive action combinations in order to get maximum expected profits. . 5 Refs In Chinese
关键词
创业机会 /
竞争性行为
Key words
entrepreneurial opportunity
/
competitive action
林嵩,姜彦福.
B基于创业机会特征的新创企业竞争性行为研究/B[J]. 科研管理. 2008, 29(1): 48-51
Lin Song(School of Business, Central University of Finance and Economics, Beijing 100081, China); Jiang Yanfu（School of Economics and Management, Tsinghua University, Beijing 100084, China)//Science Research Management2008,29(1).41—47.
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The study on the competitive action of new ventures based on the characteristics of entrepreneurial opportunity[J].
Science Research Management. 2008, 29(1): 48-51
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