价值网络是一个经济概念，同时也是一个文化概念。从文化的视角分析，价值网络创建了一个开放、平等、共享、创新的文化空间，改善了企业与外部环境的互动及内部流程的优化，营造了一个产品、知识交流以及用户通讯的创新环境。创新模式和创新语境的变化，使得企业创新的价值范型发生改变，企业的价值取向、价值活动方式乃至整个价值生态系统必然随之发生变化。

The value network is an economic concept and a cultural concept at the same time. Analyzing from a cultural angle of vision, the value network creates an open, equal, shared, and innovated culture space,improves the interaction between enterprises and the external environment condition, optimizesthe internal procedure,buildsaninnovative environment of product, knowledge exchanging, and user’s communication. The change of innovative mode and innovative linguistic context makevalue model of an enterprise’sinnovationchange, An enterprise’s value orientation, value activity way and even whole value ecosystem must thereupon change. . 9 Refs In Chinese