在市场全球化发展的今天,技术的快速发展和产品生命周期的缩短,使企业面临着越来越大地竞争压力。新产品开发作为企业创新过程的结果受到多方面因素的影响,本文主要从新产品开发的过程管理的角度,以企业文化的基本理论分析企业文化对于新产品开发的作用机制,探讨建立创新型企业文化的途径。

Today, under the trend of market globalization, the rapid development of technology as well as the contraction of put more and more competitive pressures on the enterprises. As the result of the enterprise process innovation product life cycle, the development of new products is affected by many factors. According to the basic theories of corporate culture and from the angle of the process management of new product development, the impact mechanism of corporate culture on the new product development is analyzed and new ways for establishing innovative corporate culture are explered.