激烈的市场竞争使得越来越多的企业期望通过建立供应链伙伴关系来获取竞争优势,但多数效果并不明显,不少经营者对此倍感困惑。本文在理论分析的基础上,采用问卷调查的方式探讨伙伴关系、供应链整合能力与企业竞争优势之间的关系。研究结果显示:透过供应链内部和外部整合力,伙伴关系对竞争优势的间接影响高于其直接影响,整合能力是企业利用伙伴关系获取竞争优势的关键。

With the development of the intensifying marketing competition, more and more enterprises expect to achieve competitive advantage by establishing supply chain partnership. However, it couldn't take into obvious effect actually, which confuses many enterprisers. Based on theoretical analysis, the present study aimed to investigate the relationships among partnership, integration ability of supply chain and competitive advantage of enterprise by the method of questionnaire. The results indicated that the indirect effects of partnership on competitive advantage were more significant than the direct effects. The integration ability of enterprise was the key point in achieving competitive advantage.