本文研究了零售商不同的态度承诺与供应商权力使用间的互动关系。通过对中国346对家用电器零售商--供应商关系的问卷调查,利用因子分析及结构方程模型验证了概念模型及假设。本文研究结果表明:供应商强制性权力的使用会增加零售商的算计性承诺,降低其忠诚性承诺,而供应商非强制性权力的使用会增加零售商的忠诚性承诺。同时零售商的算计性承诺会促使供应商更多地使用强制性和非强制性权力,而零售商的忠诚性承诺则会减少供应商强制性权力的使用,增加供应商非强制性权力的使用。

This paper discusses the interaction relationship between the retailer's attitudinal commitment and the supplier's use of power. The conceptual model and hypotheses are tested by factor analysis and structural equation model using data gathered through the survey to 346 retailer-supplier relationships in the context of household appliances. The findings show that the supplier's use of mediated power is positively related to the retailer's calculative commitment and negatively related to the retailer's loyalty commitment; while the supplier's use of nonmediated power is positively related to the retailer's loyalty commitment. At the same time, the retailer's calculative commitment will increase the supplier's use of mediated and nonmediated power; while the retailer's loyalty commitment will reduce the supplier's use of mediated power, and increase the supplier's use of nonmediated power.