本文通过对中国数字产业特殊的产业链、价值链分析,阐述了中小企业投身数字电视产业,并在产业技术创新中取得领先优势的原因。之后本文预测了未来产业的发展方向;结合对比手机、VCD等其他相关产业中小企业的地位和作用,对中小企业的可持续发展提出建设性意见。

Based on value chain theory, this paper mainly discusses the reason why the small and medium sized enterprises entered into the Chinese Digital TV industry, and keep ahead of large enterprises in the DTV technological innovation. Furthermore, this paper predicts the future development of China DTV industry, and lists several conditions for the small and medium sized enterprises' sustainable development, comparing to the China mobile and China VCD industry.