本文针对目前核心业务测度方法不系统的问题,运用专利计量法,提出了分别从专利和销售收入两个指标对企业的业务进行评价假设。通过以国内外公司近五年的专利和销售收入数据为样本进行实证检验,证明了这种方法的客观性和有效性。

According to the measurement of core business uncertainty, the real option approach is put forward to measure core business from patent data and revenue data based on patent metrical method, and researches enterprises business by classified analysis theory in order to demonstrate the objectiveness and effectiveness of real option method.