负面媒体报道对高科技企业创新的影响研究

谢恩; 刘欣桐; 陈光; 李华华

doi:10.19571/j.cnki.1000-2995.2026.09.019

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科研管理 ›› 2026, Vol. 47 ›› Issue (9) : 198-208. DOI: 10.19571/j.cnki.1000-2995.2026.09.019 CSTR: 32148.14.kygl.2026.09.019

负面媒体报道对高科技企业创新的影响研究

谢恩 ¹ ,
刘欣桐 ¹ ,
陈光 ² ,
李华华 ¹^,³

作者信息 +

The impact of negative media coverage on innovation in high-tech firms

Xie En ¹ ,
Liu Xintong ¹ ,
Chen Guang ² ,
Li Huahua ¹^,³

Author information +

文章历史 +

摘要

高科技企业的创新在推动社会技术进步和产业升级中具有关键意义，承担着建设创新型国家的战略使命。负面媒体报道作为社会对企业施加制度压力的有效渠道，往往会影响高科技企业的创新决策。本文从高科技企业的合法性与社会身份的角度出发，分析了负面报道对于高科技企业创新活动的影响。本研究基于2011—2020年我国主板市场1501家高科技企业的面板数据，采用固定效应模型与三重调节效应分析发现:（1）负面媒体报道会推动高科技企业增加创新投入；（2）负面媒体报道还会促使企业将创新投入更多地向创新数量而非创新质量配置，进而促进了创新数量而非创新质量的增长；（3）进一步分析发现，在冗余资源较为匮乏的企业中，以上两方面的影响较为显著。即冗余资源限制了负面媒体报道对高科技企业创新投入的促进作用，同时抑制了其对创新投入向创新数量转化的正向调节影响。以往研究大多从资源视角出发，认为负面媒体报道将增加企业的资源约束，因此会抑制企业的创新活动。本研究从企业合法性与社会身份的角度，对负面媒体报道如何影响企业创新活动提出了新的认识和实证依据，为高科技企业在负面舆情下创新战略的部署提供有益的管理启示。

Abstract

The innovation of high-tech enterprises plays a pivotal role in driving technological progress and industrial upgrading，positioning them as key contributors to building an innovative nation. Negative media coverage，as a significant channel for exerting institutional pressure on firms，often influences the innovation decisions of high-tech enterprises. This study examines the impact of negative media reports on the innovation activities of high-tech enterprises through the lenses of legitimacy and social identity. Using panel data from 1，501 high-tech enterprises listed on China's mainboard market between 2011 and 2020，a fixed-effects model and triple moderation effect analysis reveal three main findings:（1） Negative media coverage motivates high-tech enterprises to increase their innovation investment；（2） Such coverage leads firms to prioritize innovation quantity over quality，thereby fostering growth in the number of innovations without significantly improving innovation quality；（3） Further analysis indicates that the above effects are more pronounced in firms with limited slack resources. Specifically，higher levels of slack resources weaken the positive impact of negative media reports on innovation input and diminish their role in facilitating the transformation of innovation input into innovation quantity. While prior studies primarily emphasized resource constraints and suggested negative media coverage inhibits innovation，this study adopts a legitimacy and social identity perspective，offering novel insights and empirical evidence on the relationship between negative media reports and corporate innovation. The findings provide valuable guidance for high-tech enterprises in crafting effective innovation strategies under the influence of adverse public opinion.

导出引用

谢恩, 刘欣桐, 陈光, 等. 负面媒体报道对高科技企业创新的影响研究[J]. 科研管理. 2026, 47(9): 198-208 https://doi.org/10.19571/j.cnki.1000-2995.2026.09.019

Xie En, Liu Xintong, Chen Guang, et al. The impact of negative media coverage on innovation in high-tech firms[J]. Science Research Management. 2026, 47(9): 198-208 https://doi.org/10.19571/j.cnki.1000-2995.2026.09.019

中图分类号： F273.1

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