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伪数字信任对企业创新的影响研究
Research on the impact of pseudo-digital trust on corporate innovation
企业数字信任宣讲与其实际建设间偏差导致的伪数字信任带来了对企业声誉、企业创新的一系列影响。为增强企业对伪数字信任的应对能力,从企业数字责任与组织韧性出发构建有中介的调节效应模型。通过对437份企业员工和管理者的调研数据分析发现:伪数字信任对企业创新具有消极影响;企业声誉在伪数字信任对企业创新的影响中起到部分中介作用;企业数字责任的实施有助于缓解伪数字信任对企业声誉的消极影响,且这种调节效应能够通过企业声誉的中介作用影响企业创新;组织韧性能够调节伪数字信任对企业声誉的消极影响,但这种调节效应无法通过企业声誉的中介作用传递到企业创新。研究结果加深了对伪数字信任的理解,为解决数字经济背景下的数字不信任和信任陷阱,推进企业声誉提升,推动企业可持续创新提供了理论参考。
Pseudo-digital trust caused by deviation between corporate digital trust proclamations and actual corporate constructions exerts a series of impacts on corporate reputation and corporate innovation. In this paper, a mediated moderating effect model was constructed to mitigate the impact of pseudo-digital trust on corporate reputation and corporate innovation from the perspective of corporate digital responsibility (CDR) and organizational resilience to enhance corporations' capacity to manage pseudo-digital trust. To test the hypotheses, a total of 437 data points were obtained from corporate managers and experienced grassroots employees through the questionnaire survey method. The results of the empirical study showed that pseudo-digital trust exerts a negative impact on corporate innovation. Corporate reputation plays a partial mediating role in the impact of pseudo-digital trust on corporate innovation. The implementation of CDR can help mitigate the negative impact of pseudo-digital trust on corporate reputation, and this moderating effect can influence corporate innovation through the mediating role of corporate reputation. Although organizational resilience moderates the negative impact of pseudo-digital trust on corporate reputation, this moderating effect cannot be transmitted to corporate innovation through the mediating role of corporate reputation. Our findings have further deepened our understanding of pseudo-digital trust, thereby providing firms with solutions to digital mistrust and trust traps in the context of the digital economy, improving corporate reputation, and promoting sustainable corporate innovation.
伪数字信任 / 企业声誉 / 企业创新 / 企业数字责任 / 组织韧性
pseudo-digital trust / corporate reputation / corporate innovation / corporate digital responsibility / organizational resilience
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