国际新创企业的市场扩张与知识产权战略

科研管理 ›› 2015, Vol. 36 ›› Issue (8): 161-172.

• 论文 • 上一篇

国际新创企业的市场扩张与知识产权战略

李清海¹, 杨德丽², 于团叶¹, 吴泗宗¹

1. 同济大学经济与管理学院, 上海 200092;
2. 美国三合大学商学院, 德克萨斯州圣安东尼奥市 78212-7200

收稿日期:2014-06-20 修回日期:2015-04-15 出版日期:2015-08-25 发布日期:2015-08-19
作者简介:李清海(1966-),山西介休人,博士,讲师,研究方向为创业创新与知识产权。
杨德丽(1964-),山东青岛人,博士,教授,研究方向为国际商务与知识产权。
于团叶(1971-),河南洛阳人,博士,副教授,研究方向为创业与财务管理。
吴泗宗(1952-),江西南昌人,硕士,教授,研究方向为市场营销。
基金资助:
上海市2015年度"科技创新行动计划"软科学研究计划重点项目."制度约束下政府R&D资助挤出水平测度与创新效率分解"(批准号:15692103100)。

Market expansion and intellectual property right strategies of international new ventures

Li Qinghai¹, Yang Deli², Yu Tuanye¹, Wu Sizong¹

1. School of Economics & Management, Tongji University, Shanghai 200092, China;
2. Trintiy University, San Antonio, Texas 78212-7200, US

Received:2014-06-20 Revised:2015-04-15 Online:2015-08-25 Published:2015-08-19

摘要/Abstract

摘要： 基于一项革命性技术的国际新创企业(knowledge-based International New Venture, KINV)是否能够、如何在有限的时间内扩张成为稳定的全球化企业,采取怎样的知识产权战略,在理论上和实践中未得到很好解答。本文对成功实现全球化的国际新创企业Wacom进行纵贯研究,通过商标数据获得市场扩张路径,结合海外分公司的设立过程,以及在各国的专利申请、实施,发现KINV有可能在有限的时间内实现市场的全球化,为此需要分析和理清行业内的领先市场、非领先市场、容量大的重要市场,然后依据企业的技术优势和所拥有的资源,设计市场扩张路径、在各个市场的进入模式、专利战略。

关键词: 国际新创企业, 全球化, 市场扩张, 知识产权战略

Abstract: It is not theoretically and practically answered whether knowledge-based international new ventures (KINVs) can develop into global operating firms within a limited period of time, how and with what IP strategies they can achieve such a success. Conducting an in-depth case study of Wacom, the global leader of graphical tablets, we address the process of this KNIV becoming a global player by adopting intellectual property strategies. We track its market expansion using longitudinal trademark data, patent data, and information on establishing foreign subsidiaries and the financial performance. Our findings show that Wacom has achieved large scale global operations in lead and lag markets by integrating low-and high-commitment entry modes, and appropriate intellectual property strategies.

Key words: international new venture, globalization, market expansion, IP strategy

中图分类号:

F276.7

李清海, 杨德丽, 于团叶, 吴泗宗. 国际新创企业的市场扩张与知识产权战略[J]. 科研管理, 2015, 36(8): 161-172.

Li Qinghai, Yang Deli, Yu Tuanye, Wu Sizong. Market expansion and intellectual property right strategies of international new ventures[J]. Science Research Management, 2015, 36(8): 161-172.

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国际新创企业的市场扩张与知识产权战略

Market expansion and intellectual property right strategies of international new ventures

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