开放式创新中市场导向对创新绩效的影响研究

摘要/Abstract

摘要： 作为企业战略导向的重要维度,市场导向强调对客户、竞争对手的信息的获取、整理以及分享。为了不断创造卓越价值,企业需要不断溶解并打破组织边界,建立与外部组织的正式或非正式的合作关系,来获得不同类型的创新资源。本研究以中国214家高科技制造型企业作为研究对象,运用结构方程建模研究方法,探讨了企业的市场导向、开放度与创新绩效的关系。我们发现:(1)市场导向对企业创新绩效有积极的影响,企业的市场导向越强,那么创新绩效越高。(2)环境动荡性对开放度与创新绩效关系起着正向调节作用。(3)市场导向通过影响企业开放度进而提高企业的创新绩效。

关键词: 开放式创新, 市场导向, 开放度, 创新绩效

Abstract: Placing the highest priority on the profitable creation and maintenance of superior customer value, the market orientation is the most important dimension of strategic orientation. It emphasizes that firms have to acquire, disseminate and respond to market intelligence from external sources and to create superior value for customers. In this study, through the data of 214 Chinese high-tech manufacturing enterprises, we empirically explore the relationship between company's market orientation, openness and innovation performance. We found out that: (1) market orientation has a positive effect on innovation performance, and the stronger the market-oriented enterprises are, the higher the innovation performance is; (2) environment turbulence plays a positive moderating role on the relationship between openness and innovation performance; and (3) firm's openness has a mediating role between market-orientation and firm's innovation performance.

Key words: open innovation, market orientation, openness, innovation performance

中图分类号:

F273.1

阳银娟, 陈劲. 开放式创新中市场导向对创新绩效的影响研究[J]. 科研管理, 2015, 36(3): 103-110.

Yang Yinjuan, Chen Jin. The relationship between market orientation and open innovation performance[J]. Science Research Management, 2015, 36(3): 103-110.

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