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      科研管理 2015, Vol. 36 Issue       (3) :103-110 论文   DOI:
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       开放式创新中市场导向对创新绩效的影响研究
       阳银娟1, 陈劲2
        1. 浙江大学管理学院, 浙江 杭州 310058;
2. 清华大学经济管理学院, 北京 100084
       The relationship between market orientation and open innovation performance
       Yang Yinjuan1, Chen Jin2
       1. School of Management, Zhejiang University, Hangzhou 310058, Zhejiang, China;
2. School of Economics and Management, Tsinghua University, Beijing 100084, China
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摘要 作为企业战略导向的重要维度,市场导向强调对客户、竞争对手的信息的获取、整理以及分享。为了不断创造卓越价值,企业需要不断溶解并打破组织边界,建立与外部组织的正式或非正式的合作关系,来获得不同类型的创新资源。本研究以中国214家高科技制造型企业作为研究对象,运用结构方程建模研究方法,探讨了企业的市场导向、开放度与创新绩效的关系。我们发现:(1)市场导向对企业创新绩效有积极的影响,企业的市场导向越强,那么创新绩效越高。(2)环境动荡性对开放度与创新绩效关系起着正向调节作用。(3)市场导向通过影响企业开放度进而提高企业的创新绩效。
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关键词开放式创新   市场导向   开放度   创新绩效     
Abstract: Placing the highest priority on the profitable creation and maintenance of superior customer value, the market orientation is the most important dimension of strategic orientation. It emphasizes that firms have to acquire, disseminate and respond to market intelligence from external sources and to create superior value for customers. In this study, through the data of 214 Chinese high-tech manufacturing enterprises, we empirically explore the relationship between company's market orientation, openness and innovation performance. We found out that: (1) market orientation has a positive effect on innovation performance, and the stronger the market-oriented enterprises are, the higher the innovation performance is; (2) environment turbulence plays a positive moderating role on the relationship between openness and innovation performance; and (3) firm's openness has a mediating role between market-orientation and firm's innovation performance.
Keywordsopen innovation   market orientation   openness   innovation performance     
Received 2014-07-08;
About author: 阳银娟(1986-),女(汉),湖南湘乡人,浙江大学管理学院博士生,研究方向为协同创新,技术经济管理。
陈劲(1968-),男(汉),浙江余姚人,清华大学经济管理学院教授,研究方向为科学技术与创新管理、政策科教发展战略。
引用本文:   
阳银娟, 陈劲.开放式创新中市场导向对创新绩效的影响研究[J]  科研管理, 2015,V36(3): 103-110
Yang Yinjuan, Chen Jin.The relationship between market orientation and open innovation performance[J]  Science Research Management, 2015,V36(3): 103-110
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