战略柔性对企业创新的影响分析

科研管理 ›› 2011, Vol. 32 ›› Issue (10): 10-17.

战略柔性对企业创新的影响分析

何悦桐^1,2, 卢艳秋¹

1. 吉林大学管理学院,吉林长春 130012;
2. 长春工业大学,工商管理学院,吉林长春 130012

收稿日期:2011-01-25 修回日期:2011-06-28 出版日期:2011-10-27 发布日期:2011-10-22
作者简介:何悦桐(1982-),女(汉),吉林长春人,吉林大学管理学院博士研究生,长春工业大学工商管理学院讲师,研究方向为技术创新及管理。卢艳秋(1966-),女(汉),吉林长春人,吉林大学管理学院教授,博士生导师,研究方向为技术创新及管理。

Strategic flexibility helps on firms obtaining profit from product innovation

He Yuetong^1,2, Lu Yanqiu¹

1. School of Business Administration, Jilin University, Changchun 130012, China;
2. School of Business Administration,Changchun University of Technology ,Changchun 130012, China

Received:2011-01-25 Revised:2011-06-28 Online:2011-10-27 Published:2011-10-22

摘要/Abstract

摘要： 产品创新对于企业保持竞争优势至关重要,但是企业有时不能从产品创新过程中获取利润。本文主要研究战略柔性对企业产品创新和绩效的影响,目的是揭示一个非常重要的问题:战略柔性是否能帮助企业从产品创新中获利。在实证分析中,我们选取了中国607家企业,揭示了产品创新与企业绩效之间的关系。从而使企业提高竞争能力,最后得出结论与对策。

关键词: 战略柔性, 创新, 竞争强度, 绩效

Abstract: Although it is generally acknowledged that product innovation is critical for firms to sustain their competitive advantages, however the firms sometimes fail to obtain economic returns from product innovation. The moderative effect of strategic flexibility (composed of resource flexibility and coordination flexibility) on the relationship between product innovation and firm performance is focused on in order to address an important but previously unexplored question as follows: Could strategic flexibility help on firms obtaining profit from product innovation? Utilizing the sample of 607 Chinese firms, an empirical test reveals that the moderative effect of resource flexibility on the positive relationship between product innovation and firm performance is negative, while that for coordination flexibility is positive. Furthermore, such moderative effects are very likely to be profound for confronting a high level of competitive intensity by firms. In conclusion, the implications and possible future extensions are discussed.

Key words: strategic, flexibility, product innovation, competitive intensity, performance

何悦桐, 卢艳秋. 战略柔性对企业创新的影响分析[J]. 科研管理, 2011, 32(10): 10-17.

He Yuetong, Lu Yanqiu. Strategic flexibility helps on firms obtaining profit from product innovation[J]. Science Research Management, 2011, 32(10): 10-17.

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