科研管理

科研管理 ›› 2007, Vol. 28 ›› Issue (3): 92-97.

• 论文 • 上一篇    下一篇

动态环境下企业R&D-Marketing界面管理柔性化研究

龚艳萍   

  1. 中南大学商学院,湖南 长沙 410083
  • 收稿日期:2005-10-11 出版日期:2007-05-24 发布日期:2011-05-16
  • 作者简介:龚艳萍(1963-),女(汉),湖南长沙人,中南大学商学院教授,研究方向:R&D与创新管理、营销管理
  • 基金资助:

    本文得到国家自然科学基金项目"高新技术企业R&D绩效测度及其控制机制研究"(70272029)资助,项目起止时间为2003.1-2005.12。

Research on enterprise’s R&D-marketing interface management flexibility in dynamic environment

Gong Yanping   

  1. School of Business, Central South University, Changsha 410083, China
  • Received:2005-10-11 Online:2007-05-24 Published:2011-05-16

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摘要： 本文基于柔性理论和环境的动态性探讨了R&D-Marketing界面管理中导入柔性的意义,分析了R&D-Marketing界面管理柔性的内涵及其能力构成,从R&D-Marketing界面管理的结构柔性、方法柔性、协调柔性、信息柔性、人才柔性、决策柔性、文化柔性、战略柔性等八个方面提出了构建R&D-Marketing界面管理柔性的十六个维度,并在此基础上,设计和分析了R&D-Marketing界面管理柔性的概念模型及其作用机制。

关键词: 动态环境, R&D-Marketing界面管理, 柔性

Abstract: Based on the development background of flexibility theory and environmental dynamism, firstly the meaning of introducing flexibility to R&D-Marketing interface management is exploited, and the R&D-Marketing interface management flexibility in its connotation and capability formation are analyzed. Sixteen dimensions for the construction of a firm’s R&D-Marketing interface management flexibility are proposed from eight aspects, that is, structure flexibility, method flexibility, coordinated flexibility, information flexibility, talented person flexibility, decision-making flexibility, cultural flexibility, and strategic flexibility. And the conceptual model of R&D-Marketing interface management flexibility and its functional mechanism are designed and described.

Key words: dynamic environment, R&D-Marketing interface management, flexibility

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