科研管理 ›› 2011, Vol. 32 ›› Issue (4): 59-68.
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郑兵云1,2 李邃1,2
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Zheng Bingyun1,2 Li Sui1, 2
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摘要: 基本竞争战略对企业绩效的影响一直是学术界关注的焦点,但研究结论却出现了分歧。在相关研究的基础上,将渐进创新和突破创新作为中介变量,构建了竞争战略、创新选择与企业绩效关系的概念模型,通过问卷调研对316家企业进行了实证检验。研究发现,低成本战略和差异化战略对企业绩效都有显著的正向影响,但影响机制不同。低成本战略对绩效存在直接效应和以渐进创新为中介的间接效应;而差异化战略并不能直接提升企业绩效,只能通过突破创新对企业绩效产生正向影响。
关键词: 低成本战略, 差异化战略, 渐进创新, 突破创新, 企业绩效
Abstract: The effects of basic competitive strategy on firm performance have always been a focus in academic circles; however, there is the divergence on the findings of the empirical studies. Based on the extant correlative literature, a conceptual model to embody the relationship of competitive, innovation selection, and firm performance is constructed by using incremental innovation and radical innovation as mediators. An empirical study with a sample of 316 firms from questionnaire is conducted. The results show that both low cost strategy and differentiation strategy have a distinct positive impact on the firm performance, but their respective influence mechanisms are different. Low cost strategy can effect on the firm performance both directly and indirectly by a mediator of incremental innovation, but differentiation strategy only inderectly effet’s on the firm performance by a mediator of radical innovation.
Key words: low cost strategy, differentiation strategy, incremental innovation, radical innovation, firm performance
中图分类号:
F270.3
郑兵云 , 李邃. 竞争战略、创新选择与企业绩效[J]. 科研管理, 2011, 32(4): 59-68.
ZHENG Bing-Yun , LI Sui. The relationship of competitive strategy, innovation selection, and firm performance[J]. Science Research Management, 2011, 32(4): 59-68.
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