科研管理

科研管理 ›› 2009, Vol. 30 ›› Issue (6): 128-135 .

• 论文 • 上一篇    下一篇

中国文化背景下的创业意愿路径图 ——基于“计划行为理论”

莫寰1,2   



  1. 1.浙江大学管理学院，浙江 杭州310058；2.广州大学商学院，广东 广州510006
  • 收稿日期:2008-09-24 修回日期:2009-05-29 出版日期:2009-01-01 发布日期:2009-01-01

A path map of entrepreneurial intention in Chinese context ——Based on the theory of planed behavior

Mo Huan1,2   


  1. 1. School of Management, Zhejiang University, Hangzhou 310058, China;
    2. School of Business, Guangzhou University, Guangzhou 510006, China
  • Received:2008-09-24 Revised:2009-05-29 Online:2009-01-01 Published:2009-01-01

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摘要： 摘要：基于“计划行为理论”，采用问卷调查方法，借助SPSS软件和结构方程建模，分析了中国文化背景下影响创业意愿的因素，并绘制了中国文化背景下的创业意愿路径图。结果表明，创业意愿的影响因素和影响方式存在文化的差异。在中国文化背景下，创业行为控制知觉与创业意愿正相关，创业行为结果知觉通过创业控制知觉影响创业意愿，创业行为结果知觉与创业行为控制知觉之间存在交互作用。

关键词: 计划行为理论（TPB）, 创业意愿, 创业控制知觉

Abstract: Abstract: The factors affecting entrepreneurial intention in China based on the Theory of Planed Behavior(TPB) are analyzed by using method of questionnaire, tools of SPSS, and structure equation modeling. A path map of entrepreneurial intention in Chinese context is drawn. It indicates that there are some differences related to the factors affecting the entrepreneurial intention between Chinese culture and the Western culture. There is a positive relation between the perception of entrepreneurship behavioral control and the entrepreneurial intention, and the attitude toward the behavior affects the entrepreneurial intention through the perceived behavioral control. At the same time, the attitude toward the behavior has interacted with the perceived behavioral control.

Key words: TPB, entrepreneurial intention, perception of entrepreneurship behavioral control

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