关键词: 工业互联网平台, 制度逻辑, 平台逻辑, 网络逻辑

Abstract:    Two types of industrial Internet platform construction paths, with Internet platform enterprises and leading enterprises as the main body, have emerged in industrial practice, and the differentiation between the two paths is apparent. This paper adopted the double case study method, taking Alibaba′s construction of Taogongchang and Wolong Group′s building Imotorlinx as examples, analyzing the specific process of building platforms for the two types of main bodies and identifying the differences in their construction process. The research findings are threefold: firstly, there are differences in the processes of constructing industrial Internet platforms between Internet platform enterprises and leading enterprises, with Internet platform enterprises focus on small enterprises and constructing industrial Internet platforms through platform empowerment. In contrast, leading enterprises start from large enterprises and construct industrial Internet platforms through value co-creation; secondly, the process of building industrial Internet platforms by Internet platform enterprises follows specifically the pattern of "platform thinking base - digital capability cultivation - empowerment-led platform realization", and the process of building industrial Internet platforms by leading enterprises follows the pattern of "network thinking base - platform capability cultivation - co-creation-led platform realization"; and thirdly, the essential difference between two paths lies in the platform and network logic in the institutional logic followed by enterprises. The platform logic emphasizes the platform as the center, connecting the digital capability through the platform capability and finally constructing the industrial Internet platform. The network logic emphasizes the leading enterprise as the center, develops the platform capability through the social network, and eventually builds the industrial Internet platform. This research has bridged the gap in research on the construction of industrial Internet platforms by discussing the organizational level, identifying the platform logic and network logic, and expanding the application of institutional logic, and the conclusions will thus provide insights into the numerous industrial Internet platform construction challenges in industrial practice.

Key words: industrial Internet platform, system logic, platform logic, network logic