知识付费产品成为越来越多消费者实现自我提升、解决现实问题的选择。然而，订阅型知识付费产品作为特殊的信任品，消费者决策之前存在较大的不确定性，因此合理信息的策略尤为重要。本研究基于解释水平理论，通过实验研究验证了目标框架效应和未来自我连续性对订阅型知识付费意愿的交互作用以及内在机制。研究发现：抽象框架和具体框架在消费者不同未来自我连续性的表现下存在相应的作用，对高未来自我连续性的消费者使用抽象框架更能促进其付费意愿，而对低未来自我连续性的消费者使用具体框架更能促进其付费意愿；此外，心理模拟中介了这一交互影响。具体而言，抽象框架的作用通过结果模拟实现，而具体框架的作用通过过程模拟实现。本研究有效地拓展了知识付费的研究体系，从产品信息和消费者心理认知的角度为提高订阅型知识付费产品的吸引力和消费者付费意愿提供重要启示，为知识付费平台的制定信息策略提供参考。

    Paid knowledge products have become a choice for more and more consumers to achieve self-improvement and solve practical problems. However, subscription-based paid knowledge products, as a special trust product, have significant uncertainty before consumers making decisions, so the strategy of reasonable information is particularly important. This study, based on the construal level theory and experimental studies, intends to explore the boundary conditions and internal mechanism of the goal framework on consumers′ willingness to subscription-based knowledge payment. The results of this study showed that for consumers with high future self-continuity, the abstract framework, together with the outcome simulation, can better promote their willingness to pay, and that for consumers with low future self-continuity, the concrete framework, together with the process simulation, is more effective. This study aims to provide important insights into improving the attractiveness and willingness of subscription-based paid knowledge products from the perspectives of product information and consumer psychological cognition, and it will further expand the theoretical research in this field.