科研管理 ›› 2020, Vol. 41 ›› Issue (12): 60-69.

• 论文 • 上一篇    下一篇

共生理论嵌入乡村旅游生态系统创新研究

彭淑贞1,吕臣1,2   

  1. 1.泰山学院旅游学院,山东 泰安271000;
    2.中国旅游研究院,北京100005
  • 收稿日期:2019-07-09 修回日期:2020-01-06 出版日期:2020-12-20 发布日期:2020-12-16
  • 通讯作者: 吕臣
  • 基金资助:
    国家社会科学基金项目“我国对外大型公共项目投资风险防范与预警机制研究”(15CJY073,2015—2020);山东省社科规划研究专项“要素结构、制度环境与旅游经济高质量发展路径创新研究”(20CCXJ28,2020—2021);山东省社科规划研究专项“大数据、人工智能与中小企业深度融合路径与机制研究”(20CSDJ62,2020—2021);中央社院统一战线高端智库课题“‘一带一路’倡议下中华文化国际传播路径研究”(ZK20180341,2018—2020);山东省高校人文社会科学研究计划项目“‘新常态’下山东省房地产市场健康测度与评价研究”(J15WB41,2015—2020)。

A research on the symbiosis theory embedded in the innovation of rural tourism ecosystem

 Peng Shuzhen1, Lyu Chen1,2   

  1.  1. School of Tourism, Taishan University, Tai′An 271000, Shandong, China; 
    2. China Tourism Academy, Beijing 100005, China
  • Received:2019-07-09 Revised:2020-01-06 Online:2020-12-20 Published:2020-12-16
  • Supported by:
     

摘要:

如何实现乡村旅游生态系统创新一直是乡村旅游扶贫理论研究和实践探索的双重难题。共生理论嵌入成为当前我国解决乡村贫困这一世界性难题的主要途径之一。但现有研究对“共生理论是如何嵌入,以及怎样影响乡村旅游生态系统创新”等问题仍然知之甚少。本文主要从供给和需求两个共生单元,基于对乡村旅游生态系统创新的调查问卷分析,刻画了共生理论嵌入乡村旅游生态系统创新机理,回答了“共生理论是如何嵌入,以及怎样影响乡村旅游生态系统创新”相关议题。这是一个新的视角,是对共生理论以及生态系统创新机制的一个延伸与提升,解释了共生理论嵌入理论,揭示了供给、需求共生嵌入乡村旅游生态系统创新的过程黑箱,回答了供需共生与乡村旅游生态系统创新相互循环促进的复杂嵌入机理,为相关研究议题提供了结构性理论假设。研究发现,政府精准供给、旅游企业精准供给、非政府组织精准供给、乡村贫困人口精准选择、服务质量、安全与行程策划、文化与生活习惯差异等对乡村旅游生态系统创新具有显著正相关。交通导致时间成本、信息缺失与欺诈行为程度、价格欺骗等对乡村旅游生态系统创新具有显著负相关。为此,基于供给“需精”与需求“需扶”两个共生视角,笔者提出,强化生态基础,创新生态机制,提升生态系统共生环境;优化生态布局、加强生态合作,构建生态系统共生模式;突出生态特色、整合生态资源,完善生态系统共生要素等策略优化乡村旅游生态系统创新机制。

 

关键词: 共生理论, 乡村旅游生态系统, 创新机理

Abstract:

How to realize the innovation of rural tourism ecosystem has always been a dual problem in both the theoretical research and practical exploration of the anti-poverty project in rural tourism. The theory of symbiosis has become one of the main approaches to solve the problem of rural poverty in China. However, the existing research on how the symbiosis theory is embedded into and how it affects the ecosystem innovation of rural tourism is still insufficient. Based on the analysis of the questionnaire on the innovation of rural tourism ecosystem, this paper describes the mechanism of embedding the symbiosis theory into the innovation of rural tourism ecosystem from the two symbiosis units of supply and demand, and answers the relevant issues of "how the symbiosis theory embeds into and affects the innovation of rural tourism ecosystem". 
This is a new perspective, an extension and improvement of symbiosis theory and ecosystem innovation mechanism. Establish logistic measurement model, set binary dummy variable, take the effect of policy implementation (PIE) as the explanatory variable, add area as the control variable, respectively from the supplier effect, the demander effect, the whole effect into the model, and finally form the model (1), model (2), model (3). Logistic regression analysis was carried out for all effective samples by stata14. 
And this paper explains the symbiosis embedding theory reveals the black box of supply and demand symbiosis embedding process of rural tourism ecosystem innovation, answers the complex embedding mechanism that supply and demand symbiosis and rural tourism ecosystem innovation are mutually promoting, and provides a structural theoretical hypothesis for related research topics. This study finds that the accurate supply of government, tourism enterprises, and non-governmental organizations and the accurate selection of rural poor population, service quality, safety and itinerary planning, cultural and lifestyle differences all have significant positive correlation to the innovation of rural tourism ecosystem. The time cost caused by traffic, information loss, degree of fraud and price fraud are negatively correlated to the innovation of rural tourism ecosystem. This is basically consistent with the current reality.
Based on the symbiotic perspectives of "supply needs refinement"and "demand needs support", the author proposes: (1) Strengthening the ecological foundation, innovate the ecological mechanism, and improve the symbiotic environment of the ecosystem.Establishing and improving the innovation management system of rural tourism ecosystem, relevant laws and regulations;Establish and improve the coordination and supervision mechanism of diversified subjects, and strengthen the coordination and supervision of diversified interest subjects. Carrying out the dynamic supervision process, establishing and improving the dynamic supervision mechanism. (2) optimizing ecological distribution, strengthen ecological cooperation, and to build a model of ecosystem symbiosis.The innovation of rural tourism ecosystem is implemented from project to community. Project "fine supply", tourism enterprise "fine supply", poor people"fine supply", poor community "fine supply". (3) Strategies such as highlighting ecological characteristics, integrating ecological resources, and improving ecological symbiosis elements are also raised to optimize the innovation mechanism of rural tourism ecosystem. Strengthen the innovation of transportation "supporting demand", infrastructure and supporting service facilities construction; implement flexible working system, implement holiday "supporting demand"; innovate the symbiosis mechanism of diversified capital sources "precise supply supporting demand".

Key words: symbiosis theory, rural tourism ecosystem, innovation mechanism

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