关键词: 网络位置, 关系治理, 隔离机制, 网络能力, 有效性关系

Abstract: In the process of the backwardness enterprises′ innovation and development using the resources of relationship nodes under the background of economic globalization,the diversity of culture, management style and system and the existence of congenital disadvantage will make the coma enterprises fall into the predicament of the network position lock, the coupling relationship between useless, the use of relationship resources booster network innovation road was not all plain sailing. But we found with Huawei, Haier, Sany Heavy Industry, and Geely, represented by a number of Chinese companies, by breaking the network boundary, the relationship burden between dynamic adjustment redundancy gradually changed its inferior position forming at the beginning of innovation network ,and become indispensable in the global network node to realize win-win .Therefore, how to ensure the continuous and effective connection between these enterprises to promote the dynamic upgrading of network location is not only the hot spot of theoretical research, but also the difficult point of enterprise practice, and also the core issue of this study. 〖JP3〗Traditional research on network location considers that network location is the relationship state of the focus enterprise in the network, which describes the accessibility of the subject to the resource. But people can change the network location, resources are attached to a certain position, if you will not be dealing with the relationship between the state as a enterprise can directly use the network location relationship resource, difficult to highlight the position relationship from inefficiencies to the effectiveness of the changes, which will guide enterprises unable to increase the degree of available resources. In the development and change of network location diversity nodes, the behavior choice of relationship governance will not only respond to the target demand of network cooperation to deepen the cooperation, but also mediate the complex contradictions among related subjects due to the existence of the competitive subjects. Therefore, it can be concluded that the upgrading of effectiveness relationship through relationship governance is the key driving force for network location promotion. This study provides an important exploration direction for this paper, but it is not clear how the driving mechanism of network location upgrading is generated by relationship governance in different stages. By conducting relations in order to depict the coma enterprises governance behavior on the network location mechanism drive source, this paper introduces the isolation mechanism and network two innovative elements, including isolation mechanism of imitation barriers, first mover advantage and differential advantage characteristics to cope with the situation fluctuations caused by relationship, to improve the network capacity, and to focus the realization of the enterprise and the coordinated development of their own advantages to establish good relationship; Network capability as will help enterprise resource maximum benefits, promote the overall status of the network, a dynamic ability, can effective judgment and relationship to recognize opportunities and integration and utilization of them can advance measures for preventing the risks of uncertainty management, and at a lower cost into valuable resources, reflected through insight into environmental change rapidly to partnership make adjustments in response to fluctuations in network governance process. It has been proved that both of them are important driving forces for the implementation of sustainable relationship governance. However, how to complete the driving process of network location upgrading through isolation operation, capability building and relationship adjustment and governance mode selection is urgently needed to be further explored. 〖JP3〗As the study has so many blind spots, this paper argues that to fully disclose how the enterprise deciphers the relationship inefficiencies, it has to upgrade the position of the relationship between governance and network into the same framework, face uncertain situation, has deep insight into how to isolate reactive mechanism and network capabilities to interact as a starting point, the proactive type relationship governance, on the basis of implementation of adaptation situation change "response-proactive" behavior of the process as the core path, and by deriving from the matching relationship between dynamic environment governance mechanism and drive the network location to upgrade a total path. Based on this, this paper takes Huawei as the case object, adopts the exploratory single-case and multi-stage research method combining static analysis and dynamic analysis, and respectively expounds three kinds of relationship governance mode selection of enterprise position upgrading and the realization path of relationship governance based on isolation mechanism and interaction driven by network capability from three extremes. The findings are as follows: (1) Under the long-term induction of the situation, the reactive behavior based on the isolation mechanism and network capability is the determinant of proactive relational governance behavior. As the restriction of survival situation, the window of opportunity to the development situation and restriction and opportunity to unite complex situation appear alternately, external situation information will constitute a huge impact on the relationship between the enterprise, so as to drive the enterprise with the help of isolation sensitivity and the core of the existing network capacity, the relationship between the original judgment, based on emergency behavior strategy through isolation strategy and network capabilities of matching combination mode and processing the original relationship between expectations can satisfy the environmental relations activity situation, thus determines the enterprise what governance behavior to control the advantages actively implement the long-term relationship. (2) The result that the relationship governance behavior promotes the improvement of the effectiveness relationship is the key to the upgrading of network position, and the upgrading process of network position of "single relation-platform research-cross-border multi-dimensional" and the forming path of "defense-trust-collaborative" relationship governance are jointly developed. Although in different stages of the relationship between governance behavior direction is different, but all through the innovation activities within the scope of junction point of governance to release the relationship value of a network location, network through the transaction effectively to develop effective finally realizes the mutual combination and effective advanced, prompting companies no longer subject to the constraints of original position, release the effectiveness of the method was used to improve to interact with other enterprise innovation efficiency, thus the location of the extended enterprise join point and gradually to the centre forward. This study summarizes the theoretical model and relevant conclusions of the relationship governance behavior construction mechanism in the process of network location upgrading, provides a new analysis paradigm for network location upgrading theory, and has important practical significance for Chinese enterprises to maintain stable dominant network location.

Key words: network position, relationship governance, isolating mechanism, network capability, validity relation