科研管理

科研管理 ›› 2017, Vol. 38 ›› Issue (5): 87-97.

• 论文 • 上一篇    下一篇

中国汽车召回现状、问题及趋势

施文1,2,刘玉翠2,李雪娇3,方思琪1,陈海迎1   

  1. 1 湖北经济学院物流与工程管理学院，湖北 武汉430205;
    2华中科技大学管理学院，湖北 武汉430074;
    3浙江工业大学经贸管理学院，浙江 杭州310023
  • 收稿日期:2015-01-15 修回日期:2016-04-27 出版日期:2017-05-20 发布日期:2017-05-20
  • 通讯作者: 施文
  • 基金资助:

    国际重大合作项目“电动汽车运营机制设计与管理优化问题研究”（7132010700：2014.1-2018.12）;国家自然科学基金青年项目“制造商产能变化对JIT供应物流的影响及稳健响应机制研究”(71402048：2015.1-2017.12);湖北省教育厅人文社会科学研究项目“合资股比例对汽车召回策略的影响及物流响应机制研究” (15Q154：2015.9-2016.9)。

Trends, patterns and emerging issues of Chinese automobile recalls

Shi Wen1,2, Liu Yucui2, Li Xuejiao3, Fang Siqi1, Chen Haiying1   

  1. 1. School of Logistics and Engineering Management, Hubei University of Economics, Wuhan 430205, Hubei, China; 
    2. School of Management, Huazhong University of Science and Technology, Wuhan 430074, Hubei, China;
     3. College of Economics and Management, Zhejiang University of Technology, Hangzhou 310023, Zhejiang, China
  • Received:2015-01-15 Revised:2016-04-27 Online:2017-05-20 Published:2017-05-20

摘要： 汽车召回是新形势下我国汽车产业“走出去”发展战略的重要内容。本文基于美国47年、中国10年及国内Top20汽车制造商召回的面板数据，在召回指标体系框架下，采用非参数配对的假设检验方法测度了中国与同为汽车产销大国美国的召回差距，并探析了中国汽车召回存在的问题及落后的原因。结果表明：最近十年中美两国汽车销量尽管无显著差异，但中国汽车召回却远落后于美国；我国政府主管部门强制召回缺失是召回落后的最根本原因；我国汽车制造商单批次召回量与美国相差不大，而召回次数却严重不足；自主品牌的召回积极性远不如合资品牌车企；合资品牌不同车系的车企尽管召回态度基本一致，但与该品牌在国外市场的召回积极性相比仍有很大差距。

关键词: 汽车召回, 主动召回, 强制召回, 自主品牌, 合资品牌

Abstract: Under new conditions of globalization, one essential part to successfully implement “Going Global” strategy is the development of vehicle recalls. With the panel data of U.S.’s 47-years, China’s 10-years and top 20 automobile manufacturers’ in China, this paper, using the paired comparison analysis, explores the gap of recall issues between these two countries who occupy the first two places of automobile sales in the world. Also, we devolve into the root causes of the gap. The results indicate that despite close sales of two countries in last decade, China lag far behind U.S. in vehicle recalls. Devoid of passive recalls initiated by government is the primary cause of the gap. Although China and U.S. have parallel volume of vehicles involved in a certain recall event, there is a substantial difference in recall numbers. Joint-venture auto makers are more likely to announce a recall than self-owner ones. Although there is no difference in recall attitude among joint-venture manufacturers, their corresponding brands in developed countries have more recalls than in China.

Key words: vehicle recalls, positive recalls, passive recalls, self-owned brand, joint-venture brand