企业高管环境扫描与突破认知惰性机制研究

科研管理 ›› 2015, Vol. 36 ›› Issue (9): 100-105.

企业高管环境扫描与突破认知惰性机制研究

何一清¹, 王迎军¹, 方琳², 张腾¹

1. 南开大学商学院, 天津 300071;
2. 天津外国语大学国际商学院, 天津 300204

收稿日期:2014-12-24 修回日期:2015-06-20 出版日期:2015-09-25 发布日期:2015-09-18
通讯作者: 何一清
作者简介:何一清(1985-),女(回),天津人,南开大学商学院,博士研究生,研究方向:战略管理,知识管理,管理者认知。
王迎军(1955-),男(汉),河北邢台人,南开大学商学院教授,博士生导师,研究方向:战略管理与创新。
方琳(1979-),女(汉),河南驻马店人,天津外国语大学国际商学院,副教授,研究方向:公司战略与组织行为。
张腾(1985-),男(汉),河南许昌人,南开大学商学院,博士研究生,研究方向:战略管理与企业创新。
基金资助:
教育部青年基金课题"企业渐进式更新机会识别与选择机制及子公司角色影响研究"(12YJC630042,2012.2-2015.2);天津市2013年度哲学社会科学规划资助项目"超强竞争视角下企业自主创新能力研究"(TJYY13-010,2014.1-2015.6);天津市南开大学2014年亚洲研究中心资助项目"认知视角下管理者信息加工对战略决策的影响机制研究"(AS1406,2015.1-2017.1)。

A study of the mechanism how top executives break through cognitive inertia from the perspective of environmental scanning

He Yiqing¹, Wang Yingjun¹, Fang Lin², Zhang Teng¹

1. Business School, Nankai University, Tianjin 300071, China;
2. School of International Business, Tianjin Foreign Studies University, Tianjin 300204, China

Received:2014-12-24 Revised:2015-06-20 Online:2015-09-25 Published:2015-09-18

摘要/Abstract

摘要： 企业高管的认知惰性制约了企业在不确定环境下进行战略更新乃至变革。认知惰性的累积和突破都植根于高管环境扫描和有效信息获取的过程。目前缺乏对有效信息吸收的内在机制的研究。本文基于高管的知识架构,将认知心理学、神经科学理论与知识管理理论相结合,对高管环境认知与扫描的微观过程进行研究。分析了管理知识架构变革的能力对于突破认知惰性的必要性,提出了有意识记忆编码以及更新扫描模式的手段,分析了认知惰性与战略决策过程的关系,最后建构一个整合性框架模型。

关键词: 知识架构, 认知惰性, 环境扫描, 神经科学

Abstract: Managerial cognitive inertia is one of the most critical constraints of firms adopting strategic renewal/change in environmental uncertainty, however, influential factors and internal mechanism of actual information absorption from environmental scanning still remain to be explored. This paper combined knowledge management theory with cognitive psychology and neuroscience theory and studied environmental scanning behavior based on knowledge schema. We not only elaborated the significance of change management of knowledge schema, but also proposed approaches to break through cognitive inertia. At last, this study raised an integrated framework model.

Key words: knowledge schema, cognitive inertia, environmental scanning, neuroscience

中图分类号:

F203.9

何一清, 王迎军, 方琳, 张腾. 企业高管环境扫描与突破认知惰性机制研究[J]. 科研管理, 2015, 36(9): 100-105.

He Yiqing, Wang Yingjun, Fang Lin, Zhang Teng. A study of the mechanism how top executives break through cognitive inertia from the perspective of environmental scanning[J]. Science Research Management, 2015, 36(9): 100-105.

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