创业者的资源获取行为策略选择研究

科研管理 ›› 2015, Vol. 36 ›› Issue (9): 89-99.

创业者的资源获取行为策略选择研究

吴兴海^1,2, 罗国锋^1,2, 马俊³

1. 东北大学工商管理学院, 辽宁沈阳 110819;
2. 东北大学创新创业与风险投资研究所, 辽宁沈阳 110819;
3. 对外经济贸易大学国际商学院, 北京 100029

收稿日期:2013-07-22 修回日期:2015-02-25 出版日期:2015-09-25 发布日期:2015-09-18
通讯作者: 吴兴海
作者简介:吴兴海(1983-),男(汉),山东成武人,博士,东北大学工商管理学院讲师。研究方向:风险投资与创业管理。
罗国锋(1976-),男(汉),河南南阳人,博士,东北大学工商管理学院副教授。研究方向:风险投资与创业管理。
马俊(1970-),女(汉),山东邹平人,博士,对外经济贸易大学国际商学院教授。研究方向:决策分析。
基金资助:
国家自然科学基金项目:运营环境下的拍卖机制及其应用研究(71171053),2012.1-2015.12;国家自然科学基金(青年科学基金)项目:新企业生成过程中创业决策模式的作用机理及动态演化研究(71202046),2013.1-2015.12;国家自然科学基金(青年科学基金)项目:新企业商业模式调适的过程、驱动因素及绩效作用机制研究(71302176),2014.01-2016.12。

Entrepreneurial choice on resources acquisition strategy

Wu Xinghai^1,2, Luo Guofeng^1,2, Ma Jun³

1. School of Business Administration, Northeastern University, Shenyang 110819, Liaoning, China;
2. Institute of Innovation, Entrepreneurship and Venture Capital, Northeastern University, Shenyang 110819, Liaoning, China;
3. Business School, University of International Business and Economics, Beijing 100029, China

Received:2013-07-22 Revised:2015-02-25 Online:2015-09-25 Published:2015-09-18

摘要/Abstract

摘要： 创业者在获取外部资源支持时,具有两类不同的资源获取行为策略:"事前揭示机会相关的信息,事后达成融资契约"和"事前达成融资契约,事后揭示机会相关的信息"。本文通过构建博弈模型,分析了影响创业者资源获取行为策略选择的因素。基于这一理论分析,本文解释了"在投资者提供投资之前,创业者向投资者揭示机会信息"这一现象。

关键词: 创业机会, 资源获取策略, 过度自信

Abstract: In order to acquire the outer resource support, the entrepreneur can either choose the strategy of "revealing the opportunity to the investor in advance, then contracting" or choose the strategy of "contracting in advance, then revealing the opportunity to the investor". Based on the game theory model, this paper analyzes the factors which will influence the entrepreneurial choice on the resource acquisition strategy. This paper can explain one interesting phenomenon: why do entrepreneurs tend to reveal the opportunity to the investor in advance before the investor make the decision of investment.

Key words: entrepreneurial opportunity, resources acquisition strategy, overconfidence

中图分类号:

F272.3

吴兴海, 罗国锋, 马俊. 创业者的资源获取行为策略选择研究[J]. 科研管理, 2015, 36(9): 89-99.

Wu Xinghai, Luo Guofeng, Ma Jun. Entrepreneurial choice on resources acquisition strategy[J]. Science Research Management, 2015, 36(9): 89-99.

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