科研管理

科研管理 ›› 2025, Vol. 46 ›› Issue (3): 181-192.DOI: 10.19571/j.cnki.1000-2995.2025.03.018

• 论文 • 上一篇    

场景互联赋能农业产业链商业模式创新机制

王福1,2,4，桑一凡1，刘俊华1,2，韩丽萍1,4，长青1，王伦3   

  1. 1.内蒙古工业大学经济管理学院，内蒙古 呼和浩特010051；
    2.内蒙古现代物流与供应链管理研究中心，内蒙古 呼和浩特010051；
    3.云南财经大学商学院，云南 昆明650221；
    4.内蒙古互联网经济研究中心，内蒙古 呼和浩特010051

  • 收稿日期:2024-11-13 修回日期:2024-12-11 出版日期:2025-03-20 发布日期:2025-03-10
  • 通讯作者: 王伦
  • 基金资助:
    国家自然科学基金项目：“3链适配的数字化转型赋能新零售商业模式生态化创新机制研究”（72362029，2024—2027）； 国家自然科学基金项目：“知行之为合一并进：意义建构对企业创新能力的作用机理研究”（72262025，2023—2026）。

The scenario-interconnection-empowered innovation mechanism of business models in agricultural industry chain

Wang Fu1,2,4, Sang Yifan1, Liu Junhua1,2, Han Liping1,4, Chang Qing1, Wang Lun3   

  1. 1. School of Economics and Management, Inner Mongolia University of Technology, Hohhot 010051, Inner Mongolia, China; 
    2. Inner Mongolia Modern Logistics and Supply Chain Management Research Center, Hohhot 010051, Inner Mongolia, China;
    3. School of Business, Yunnan University of Finance and Economics, Kunming 650221, Yunnan, China;
    4. Inner Mongolia Internet Economy Research Center, Hohhot 010051, Inner Mongolia, China
  • Received:2024-11-13 Revised:2024-12-11 Online:2025-03-20 Published:2025-03-10

摘要：     场景互联在农业产业链商业模式生态化创新过程中展现出强大的赋能作用，但其赋能机制尚不清晰。为此，以蒙清农业产业链为例，对场景互联赋能农业产业链商业模式生态化创新进行研究。结果发现：（1）场景基于时间互联，借助于供应链逆向重构满足用户消费需求创造产品功能价值，以时间点生态的方式赋能农业产业链商业模式创新。（2）场景基于空间互联，借助价值链跨界连接调适用户消费习惯创造服务效用价值，以空间域生态的方式赋能农业产业链商业模式创新。（3）场景基于用户互联，借助于场景链交叉混搭迎合用户消费偏好创造场景体验价值，以用户场生态的方式赋能农业产业链商业模式创新。（4）农业产业链基于日常生活场景，借助“时间—空间—用户”互联，通过“供应链—场景链—价值链”3链适配赋能商业模式生态化创新。

关键词: 场景互联, 商业模式生态化创新, 农业产业链价值共创, 创新链

Abstract:     Scenario interconnection shows a powerful empowering role in the process of ecological innovation of business models in the agricultural industry chains, but its empowering mechanism is not yet clear. For this reason, taking the agricultural industry chain of Mengqing as an example, we conducted the research on the ecological innovation of business models of the agricultural industry chain empowered by scenario interconnection. The results found: (1) Scenario-based on time interconnection, utilizing reverse reconstruction of the supply chain to meet users′ consumption demand and creating product functionality value, and then empowering agricultural industry chain business model innovation with point-in-time ecology. (2) Scenario based on space interconnection, utilizing cross-border connections in the value chain to adjust users′ personalized consumption habits and creating service utility value, empowering the innovation of business models in the agricultural industry chains in the way of space domain ecology. (3) Scenario based on user interconnection, with the help of the scenario chain cross-mixing to cater for the user′s emotional consumption preference and create scenario experience value, and to empower the agricultural industry chain business model innovation in the way of user field ecology. (4) The agricultural industry chain is based on daily life scenarios, with the help of interconnection of "time-space-users", and the ecological innovation of the business model is empowered by adapting to the three chains of "supply chain-value chain-scenario chain".

Key words: scenario interconnection, ecological innovation of business models, value co-creation in agricultural industry chains, innovation chain