科研管理

科研管理 ›› 2012, Vol. 33 ›› Issue (5): 1-7.

• 论文 •    下一篇

战略导向、互博意愿与产品创新绩效关系研究

余浩1, 陈劲2   

  1. 1. 浙江工业大学经贸管理学院,浙江 杭州 310023;
    2. 浙江大学公共管理学院,浙江 杭州 310007
  • 收稿日期:2010-09-10 修回日期:2011-06-08 出版日期:2012-05-27 发布日期:2012-05-20
  • 基金资助:
    国家教育人文社科规划项目"企业互搏意愿的结构维度与产品创新绩效关系研究"(10YJA6301191)资助。

The relationship among strategic orientation, willingness to cannibalize,and radical product innovation performance

Yu Hao1, Chen Jin2   

  1. 1. College of Business and Administration, Zhejiang University of Technology, Hangzhou 310023, China;
    2. School of Public Administration, Zhejiang University, Hangzhou 310007, China
  • Received:2010-09-10 Revised:2011-06-08 Online:2012-05-27 Published:2012-05-20

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摘要： 近年来,原始性产品创新被认为是企业获取竞争优势和区域产业升级的的关键;虽然国内企业能够认识到原始性创新的重大意义,但具体落实到创新行为上很少,导致企业原始性创新不力的根本问题是企业互搏意愿不足。而目前研究尚未明确互搏意愿的内在结构和具体绩效影响关系,从而无法解决企业创新实践中的存在认知与行为差异的"知行悖论"。本文以互搏意愿为起点,以生物技术企业为研究对象,构建"战略导向→互搏意愿→创新绩效"绩效关系模型,采用结构方程建模进行实证研究。研究发现,互搏意愿对于创新绩效作用显著,同时互搏意愿是战略导向与创新绩效的部分中介变量。该项研究结论为企业产品创新决策和提升原始性创新绩效提供切实可行的理论框架。

关键词: 互博意愿, 战略导向, 创新绩效, 原始性产品, 结构方程模型

Abstract: Nowadays, radical product innovation is seen as the key determinant to acquire competitive advantage and regional industry updating. Although the Chinese firms are able to realize the emergence of radical innovation, due to lack of the Willingness To Cannibalize (WTC), innovative behaviors in organizations are still seldom in firms. Current researches have no cleared cut on the affected relationship between the internal structure of WTC and actual performance, therefore the solution to the dissonance between recognition and behaviors so-called paradox of recognition and behaviors is unable to given. By taking the concept of WTC as the start point, based on the correlative theoretical research on strategic orientation, WTC, and radical product innovation performance, an integrated conceptual framework about the mechanism of Radical Product Innovation Management (RPIM) is proposed. Corresponding variables and measurement method are chosen on the basis of the conceptual framework. In order to verify the hypotheses of research, a major survey of 198 top manager teams from biotechnology industry in Zhejiang Province of China is included. Structural equation model and reliability tests are used for data analysis which supports the interaction mechanism of strategic orientation, WTC, and innovation performance in RPIM. The results provide empirical evidence and suggestions for improving firms' product innovation capability through WTC.

Key words: WTC, strategic orientation, innovation performance, radical product, structural equation model

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