科研管理

科研管理 ›› 2011, Vol. 32 ›› Issue (2): 52-58 .

• 论文 • 上一篇    下一篇

基于谈判的技术标准联盟成员利益协调研究

张琰飞1，吴文华2   

  1. (1.吉首大学 商学院，湖南，吉首416000；2. 湖南大学 工商管理学院，湖南，长沙410082)
  • 收稿日期:2008-08-07 修回日期:2009-08-26 出版日期:2011-02-28 发布日期:2011-02-28

The benefit harmony for the members in technical standard alliances based on negotiation models

Zhang Yanfei1, Wu Wenhua2   

  1. (1. College of Business, Jishou University, Jishou 416000, China;
    2. School of Business Management, Hunan University, Changsha 410082, China)
  • Received:2008-08-07 Revised:2009-08-26 Online:2011-02-28 Published:2011-02-28

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摘要： 摘要：技术标准联盟成员之间的利益协调问题是影响联盟发展的重要因素，当前开展对其利益协调问题的研究对我国政府和企业具有重要的现实意义。本研究指出技术标准联盟成员收益争夺的核心是标准控制权，并通过构建谈判模型分析了联盟成员之间利益协调问题。利用双方谈判模型，首先分析了联盟成员通过谈判达成一致的可能性，然后研究了双方谈判的过程和达成最优解的条件，并将模型结论推广到多方谈判中，最后针对我国技术标准联盟的发展提出了相关的建议。

关键词: 技术标准联盟, 联盟成员, 利益协调, 谈判模型

Abstract:   Abstract: The benefit harmony of alliance members has become an important influencing factor for the development of technical standard alliances, and therefore the research on the benefit harmony of the alliances is very important to the government and enterprises in China. It is pointed out that the key for getting the benefit of the members in the technical standard alliances is to compete for the right to control the standards, and the benefit harmony among them is analyzed through building negotiation models. Based on the negotiation model with two participators, the possibility to gain the solutions that both negotiators can accept is studied, and the process of the negotiation and conditions of the model for getting the optimal solutions is analyzed, and the conclusions on the negotiations with more than two participators are drawn. In the end, some advices for the development of the technical standard alliances in China are provided.

Key words: technical standard alliance, alliance member, benefit harmony, negotiation model

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