科研管理

科研管理 ›› 2011, Vol. 32 ›› Issue (1): 52-59 .

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企业战略导向影响联盟方式选择的实证研究/FONT

  王龙伟，李垣，谢恩   

  1.     （西安交通大学管理学院，陕西 西安710049）  
  • 收稿日期:2009-03-12 修回日期:2010-09-24 出版日期:2011-01-27 发布日期:2011-04-12

The impact of strategic orientation on the selection of alliance modes

  Wang Longwei, Li Yuan, Xie En   


  1. (School of Management, Xi’an Jiaotong University, Xi’an 710049, China)
  • Received:2009-03-12 Revised:2010-09-24 Online:2011-01-27 Published:2011-04-12

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摘要：     摘要：竞争环境的变化使联盟成为企业获取竞争优势的重要途径，但联盟的高失败率成为企业发挥联盟优势的障碍。本文基于战略导向和战略联盟理论，分析了企业家导向和市场导向对企业间战略联盟方式选择的影响。通过对国内607家企业的实证研究，我们发现：企业家导向与技术联盟之间存在显著的正相关关系；市场导向与营销联盟之间存在显著的正相关关系，与技术联盟之间存在倒U型关系。  

关键词: 企业家导向, 市场导向, 技术联盟, 营销联盟

Abstract:     Abstract: The change of competitive environment made alliance become an important approach to acquire competitive advantages for firms; however, the high failure rates make it difficult for firms to leverage alliance advantage. Based on strategic orientation and alliance theory, the impact of entrepreneurial and market orientation on the selection of alliance modes is analyzed. Through empirical research based on data collected from 607 Chinese firms, it is found that entrepreneurial orientation is positively related with the technological alliance; market orientation is positively related with the marketing alliance, and there is a reverse U-shaped relationship between market orientation and technological alliance.  

Key words: entrepreneurial orientation, market orientation, technological alliance, marketing alliance

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