科研管理

科研管理 ›› 2010, Vol. 31 ›› Issue (3): 176-182 .

• 论文 • 上一篇    下一篇

基于层次分析法的移动通信产品创新评价模型

宁连举，张沙沙   



  1. （北京邮电大学经济管理学院，北京100876）
  • 收稿日期:2008-12-12 修回日期:2009-06-12 出版日期:2010-05-27 发布日期:2010-05-27

Evaluation system for products of mobile communication industry based on AHP

Ning Lianju， Zhang Shasha   


  1. （School of Economics & Management， Beijing University of Posts and Telecommunications, Beijing 100876, China）
  • Received:2008-12-12 Revised:2009-06-12 Online:2010-05-27 Published:2010-05-27

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摘要： 摘要：随着3G时代的到来，移动通信行业的竞争越来越激励，及时并且有效地推出创新产品已经成为企业获得长久竞争优势的驱动力，本文首先深入分析了移动通信产品的特点，提出了适用于该类型产品的价值评价指标体系结构，并利用层次分析法确定产品该模型的具体权重，对其进行实例说明和验证，结果表明所设计的分析模型能够比较准确地用于移动通信产品的创新性评价。

关键词: 层次分析法, 移动通信行业, 评价指标模型

Abstract: Abstract： As the 3G era coming, the competition becomes intense in the mobile communication industry, the presenting new products timely and efficiently has become a driving force of long-term competitive advantage between enterprises. Firstly, the characteristics of mobile communication products are in-depth analyzed, and a set of evaluation model for new products is designed. Then the specific weight is confirmed by Analytic Hierarchy Process (AHP), the model is applied and verified by examples and explained in detail. The results show that the evaluation model can evaluate the quality of innovation quite accurately for new products in mobile communication industry.

Key words: AHP, mobile communication industry, evaluation model

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