科研管理

科研管理 ›› 2009, Vol. 30 ›› Issue (3): 139-145 .

• 论文 • 上一篇    下一篇

企业非市场战略研究新进展及其启示

谢佩洪1，金爱民1，金明星2   



  1. （1．上海交通大学安泰管理学院，上海200030；
    2．复旦大学管理学院，上海200433）
  • 收稿日期:2008-03-30 修回日期:1900-01-01 出版日期:2009-05-22 发布日期:2009-05-22

Study on the development of corporate non-market strategy and its revelation

Xie Peihong1, Jin Aimin1, Jin Mingxing2   


  1. (1.Antai Shool of Management, Shanghai Jiaotong University, Shanghai 200030, China;
    2. Shool of Management, Fudan University, Shanghai 200433, China)
  • Received:2008-03-30 Revised:1900-01-01 Online:2009-05-22 Published:2009-05-22

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摘要： 摘要：企业非市场战略是企业赢得竞争优势的重要方式，正在成为战略管理研究的重要内容。非市场战略主要包括企业政治战略、社会公众及媒体战略、企业社会责任战略等战略类型。企业非市场战略的差异源于环境因素和组织因素，环境因素是非市场战略的触发器, 而组织因素则是非市场战略的过滤器。文章以文献评述的方式探讨了企业非市场战略的具体决策过程及其环境、组织影响因素，从而为我国相关研究和企业实践提供一些思路与建议。

关键词: 非市场战略, 决策过程, 环境因素, 组织因素  

Abstract: Abstract： Non-market strategy is a significant way for corporations obtaining competitive advantage; it is becoming more and more important content in the research of strategic management. The non-market strategies include mainly corporate political strategy, social public and media strategy, and corporate social responsibility strategy, etc. The differences among corporate non-market strategy are attributed to the organizational and environmental factors. Environmental factors are the triggers for corporate non-market strategy but organizational factors are the filters. Certain suggestions for further studies and firm practices in China are provided through exploring specific decision-making process of corporate non-market strategy and organizational and environmental factors that influence corporate non-market strategy in the mode of literature research.

Key words:

non-market strategy, decision-making process, environmental factor, organizational factor

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