科研管理

科研管理 ›› 2025, Vol. 46 ›› Issue (8): 145-155.DOI: 10.19571/j.cnki.1000-2995.2025.08.014

• 论文 • 上一篇    下一篇

竞争力跃升导向的企业资源环境动态建构机制——伊利的纵向案例研究

王岩1,洪勇1,张强2   

  1. 1.大连理工大学经济管理学院，辽宁 大连116024；
    2.北京邮电大学经济管理学院，北京100876

  • 收稿日期:2024-09-18 修回日期:2025-04-26 出版日期:2025-08-20 发布日期:2025-08-14
  • 通讯作者: 张强
  • 基金资助:
    国家社会科学基金项目：“并购追赶情境下中国企业的双元创新演化研究”（19BGL048，2019—2024）。

Dynamic construction mechanism of the competitiveness-leapfrogging-oriented resource environment of enterprises: A longitudinal case study of Yili

Wang Yan1, Hong Yong1, Zhang Qiang2   

  1. 1. School of Economics and Management, Dalian University of Technology, Dalian 116024, Liaoning, China; 
    2. School of Economics and Management, Beijing University of Post and Telecommunications, Beijing 100876, China
  • Received:2024-09-18 Revised:2025-04-26 Online:2025-08-20 Published:2025-08-14

摘要：    适应战略变革情境需求动态建构资源环境是中国企业向全球价值链高端攀升的关键，在新一轮科技革命关键时期探究企业如何动态建构资源环境实现竞争力跃升迫在眉睫。以“战略变革情境—资源环境建构—竞争力跃升”为逻辑主线，对伊利展开纵向案例研究，探究中国企业在“市场扩张—品牌强化—生态创新”战略变革过程中以竞争力跃升为导向建构企业资源环境的动态过程与内在逻辑。研究发现：（1）基于战略变革情境变化，企业资源环境建构遵循“单向关系型—双向依赖型—多维合作型”演化，促进企业竞争力由“基于学习吸收形成的系统化运营能力”到“基于交互赋能形成的产业链集成能力”再到“基于开放创新形成的生态圈主导能力”逐步跃升；（2）企业逐次实现“市场资源警觉—声誉资源警觉—网络资源警觉”，是资源环境动态建构的逻辑起点；（3）由“制度逻辑”和“效率逻辑”构成的差异性资源战略逻辑与阶段性资源能力交互作用推动企业资源激活，是资源环境建构的关键动力。本文拓展了资源环境建构的研究维度和理论成果，为战略变革情境下中国企业动态建构资源环境实现竞争力跃升提供了理论指引。

关键词: 资源环境建构, 竞争力跃升, 战略变革情境, 资源警觉, 资源激活

Abstract:   Adapting to the dynamic construction of resource environments that meet the demands of strategic change contexts is crucial for Chinese enterprises to ascend the global value chain. It is imperative to explore how enterprises dynamically construct resource environments to achieve competitiveness leapfrogging during this critical period of new technological revolution. Following the logical framework of "strategic change context - resource environment construction - competitive leapfrogging", this paper conducted a longitudinal case study of Yili to investigate the dynamic processes and internal mechanisms through which Chinese enterprises construct the resource environments oriented toward competitive enhancement during strategic transformations encompassing "market expansion - brand strengthening - ecosystem innovation". The key findings include: (1) As strategic contexts evolve, the construction of enterprise resource environments progress through "unidirectional relational - bidirectional interdependent - multidimensional collaborative" stages, enabling competitive capabilities to leap from "systematic operational capacity based on learning absorption" to "industrial chain integration capability through interactive empowerment", and ultimately to "ecosystem leadership through open innovation"; (2) The sequential realization of "market resource alertness - reputational resource alertness - network resource alertness" constitutes the logical starting point for dynamic resource environment construction; (3) The interplay between differentiated resource strategic logics (institutional logic and efficiency logic) and phased resource capabilities drives resource activation, serving as the key dynamic for environment construction. This study will expand research dimensions and theoretical achievements in resource environment construction, and provide some theoretical guidance for Chinese enterprises to dynamically build resource environments and achieve competitive leapfrogging amidst strategic transformations.

Key words: resource environment construction, competitiveness leapfrogging, strategic change context, resource alertness, resource activation