科研管理

科研管理 ›› 2017, Vol. 38 ›› Issue (4): 123-131.

• 论文 • 上一篇    下一篇

微博研究回顾：信息、服务和网络

严威1，黄京华2，张瑾3   

  1. 1中国传媒大学经济与管理学院，北京100024；
    2清华大学经济管理学院，北京100084；
    3中国人民大学商学院，北京100872
  • 收稿日期:2014-12-17 修回日期:2016-04-07 出版日期:2017-04-20 发布日期:2017-04-17
  • 通讯作者: 严威
  • 基金资助:

    国家自然科学基金项目“基于平台的企业微博商业价值研究”（71272028）；国家自然科学基金重大项目“大数据环境下的商务行为机理研究”（71490721）；教育部人文社科重点研究基地重大项目“社会化媒体对企业的价值研究”（13JJD630008）。

A Review of Microblogging Research: Information, Service and Network

Yan Wei1, Huang Jinghua2, Zhang Jin3   

  1. 1. School of Economics and Management, Communication University of China, Beijing 100024, China; 
    2. School of Economics and Management, Tsinghua University, Beijing 100084, China;  3. School of Business, Renmin University of China, Beijing 100872, China
  • Received:2014-12-17 Revised:2016-04-07 Online:2017-04-20 Published:2017-04-17

摘要： 本文回顾了发表在信息系统顶级会议和期刊上的98篇微博研究论文，从理论基础、研究方法、研究主题和研究层面四个方面进行了综述。研究结果显示：第一，微博研究的理论基础极为丰富，综合使用了信息系统、市场营销、社会学、心理学等诸多学科领域的理论；第二，微博研究体现了研究方法的多样性，案例研究、二手数据、内容分析、调查、数学建模等研究方法均被应用于微博研究；第三，微博研究可以分为用户行为、网络口碑、信息传播、组织战略、组织绩效、电子政务、群体决策、社会计算和系统工具9大主题；第四，微博研究包括信息、服务和网络三个研究层面。在此基础上，本文对基于信息层面和网络层面的微博研究进行了深入讨论，以进一步提升对微博研究的综合认识。最后，本文对未来的研究方向提出了建议。

关键词: 微博, 综述, 研究层面

Abstract: This paper reviews 98 microblogging studies published in IS top journals and conference proceedings to assess existing theoretical foundations, methodological approaches, topic areas, and levels of analysis. The results show that: First, relevant theories in the disciplines of information systems, marketing, sociology, and psychology are combined together in microblogging research. Second, multiple methodological approaches such as case study, secondary data, content analysis, survey and mathematical modeling are adopted in microblogging research. Third, microblogging research can be classified into nine topic areas, including user behavior, word-of-mouth, information diffusion, organizational strategy, organizational performance, e-government, group decision and social computing, as well as system and tool. Finally, three levels of analysis in microblogging research are identified, they are information, service and network. Based on these analysis, this paper examines current status of microblogging research from the level of information and service in order to provide a comprehensive understanding of microblogging research. Opportunities for future research are also suggested.

Key words: microblogging, literature review, level of analysis