企业绿色创新战略的价值研究

科研管理 ›› 2015, Vol. 36 ›› Issue (1): 18-25.

企业绿色创新战略的价值研究

杨静¹, 刘秋华¹, 施建军²

1. 南京工程学院经济与管理学院, 江苏南京 211167;
2. 对外经济贸易大学, 北京 100029

收稿日期:2013-07-31 修回日期:2014-04-02 出版日期:2015-01-25 发布日期:2015-01-23
作者简介:杨静(1983-), 女(汉), 山东青岛人, 南京工程学院经济与管理学院讲师, 研究方向:创新管理、绿色管理;
刘秋华(1963-), 女(汉), 山东青岛人, 南京工程学院经济与管理学院院长, 教授, 研究方向:技术经济及管理;
施建军(1955-), 男(汉), 安徽无为人, 对外经济贸易大学校长, 教授, 博士生导师, 研究方向:创新管理与企业经营决策分析.
基金资助:
南京工程学院引进人才科研启动基金项目(YKJ201338,起止时间:2014.1-2015.12);南京工程学院创新基金面上项目(CKJB201313,起止时间:2014.1-2017.12);国家社会科学基金重大项目(11&ZD004,起止时间:2011.7-2014.8).

The value of corporate green innovation strategy

Yang Jing¹, Liu Qiuhua¹, Shi Jianjun²

1. College of Economics&Management, Nanjing Institute of Technology, Nanjing 211167, Jiangsu, China;
2. University of International Business and Economics, Beijing 100029, China

Received:2013-07-31 Revised:2014-04-02 Online:2015-01-25 Published:2015-01-23

摘要/Abstract

摘要： 将环境问题置于战略层面的高度考虑在企业环境管理研究领域得到广泛认可.然而,当前关注绿色创新战略实施积极作用的权变性的文献十分有限.本文整合Hart(1995)的自然资源基础理论以及Teece(1986)的互补性资产理论,实证检验绿色创新战略对企业价值的影响,进一步揭示绿色创新战略提升企业价值所需的内部关键能力与资源(创新能力和组织冗余)及其作用机制.运用内容分析法(Content analysis)收集江苏省上市公司公开数据库绿色数据,实证研究表明:(1)现阶段中国企业绿色创新战略与价值呈显著负相关;(2)创新能力对绿色创新战略与企业价值之间关系具有调节效应;(3)冗余资源中,非沉淀性冗余资源能够正向调节绿色创新战略与企业价值的关系,而沉淀性冗余资源的调节效应不显著;(4)进一步的三项交互(Three-way Interaction)分析表明企业的非沉淀性冗余资源较充足时,能够增强创新能力对绿色创新战略与企业价值之间关系的正向调节效应.该研究结论深化、拓展了自然资源基础理论,为企业践行绿色提供有益参考.

关键词: 绿色创新战略, 企业价值, 创新能力, 沉淀性冗余资源, 非沉淀性冗余资源

Abstract: In the field of corporate environment management research, it is widely recognized to consider environment issues on the corporate strategy level. However, the literature about contingency of positive effect of green innovation strategy is very limited. Based on the natural resource based theory of Hart (1995) and the complementary assets theory of Teece (1986), we empirically studied the impact of corporate green innovation strategy on enterprise value, furthermore, we explored the influence mechanism of internal critical capabilities and resources (innovation ability and organization redundancy) on impact of corporate green innovation strategy on enterprise value. Using method of content analysis, we collected the public available data of listed companies in Jiangsu Province. The empirical results showed that: (1) at this period in China, green Innovation strategy and enterprise value was negatively correlated significantly; (2) innovation ability had positive moderate effect on the relationship between green Innovation strategy and enterprise value; (3) for the relationship between green Innovation strategy and enterprise value, non-precipitation redundant resources had positive moderate effect, while precipitation redundant resources had no significant moderate effect; (4) further three-way interaction analysis found out that with more non-precipitation redundant resources, the positive moderating effect of innovation ability on the relationship between green Innovation strategy and enterprise value became stronger. The conclusion of this study deepened and expanded the natural resource based theory, provided a useful reference for the green practice of enterprises.

Key words: green innovation strategy, enterprise value, innovation ability, absorbed slack, unabsorbed slac

中图分类号:

F279.23

杨静, 刘秋华, 施建军. 企业绿色创新战略的价值研究[J]. 科研管理, 2015, 36(1): 18-25.

Yang Jing, Liu Qiuhua, Shi Jianjun. The value of corporate green innovation strategy[J]. Science Research Management, 2015, 36(1): 18-25.

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