代工企业—国外品牌客户的竞合关系与绩效研究

科研管理 ›› 2014, Vol. 35 ›› Issue (7): 91-98.

代工企业—国外品牌客户的竞合关系与绩效研究

吴斯丹¹, 毛蕴诗²

1. 华南师范大学外国语言文化学院, 广东广州 510631;
2. 中山大学管理学院, 广东广州 510275

收稿日期:2012-11-21 修回日期:2013-12-25 出版日期:2014-07-25 发布日期:2014-07-15
作者简介:吴斯丹（1979-），女，广东广州人，管理学博士，华南师范大学外国语言文化学院讲师，主要从事企业战略管理、商务英语方面的研究。
毛蕴诗（1945-），男，四川夹江人，经济学博士，中山大学管理学院教授、博士生导师，主要从事企业重构、转型升级方面的研究。
基金资助:
华南师范大学青年教师科研培育基金项目“后金融危机时期代工企业与国外品牌客户的竞合关系及其演变的实证研究——基于广东省代工企业转型升级的视角”（2013-2014）。

An analysis on the co-opetition relationship between subcontracting manufacturers and foreign branding buyers and their performance

Wu Sidan¹, Mao Yunshi²

1. School of Foreign Studies, South China Normal University, Guangzhou 510631, Guangdong, China;
2. Management School, Sun Yat-sen University, Guangzhou 510275, Guangdong, China

Received:2012-11-21 Revised:2013-12-25 Online:2014-07-25 Published:2014-07-15

摘要/Abstract

摘要： 以99家样本企业的调研数据进行实证研究，探讨了本土代工企业与国外品牌客户之间竞合关系的类型和绩效差异。聚类分析结果表明，双方的竞合关系可分为强合作型、强竞争型、合作竞争俱强型及合作竞争俱弱型四类。回归分析结果表明，合作关系多个构面对升级绩效和经营绩效有较显著的正向影响，但竞争关系中制造、质量和价格等交易条件则对升级绩效有较显著的负向影响。方差分析结果表明，与客户建立了合作竞争俱强型的代工企业可以获得更好的升级绩效。

关键词: 竞合关系, 代工企业, 国外品牌客户, 企业绩效

Abstract: Based on 99 usable questionnaire, this research discussed the typology and performance of co-opetition relationship between domestic subcontracting manufacturers and foreign branding buyers. The cluster analysis found out that their co-opetition relationship could be classified into four types: low competition-low cooperation, low competition-high cooperation, high competition-high cooperation, and high competition-low cooperation. The regression analysis found out that, higher degree of cooperation could significantly increase the upgrading performance and operational performance, but higher degree of competition in production, quality and price would significantly decrease the upgrading performance. And the ANOVA analysis found out that establishing the high competition-high cooperation relationship with foreign branding buyers could significantly increase the upgrading performance of domestic subcontracting manufacturers.

Key words: co-opetition relationship, domestic subcontracting manufacturers, foreign branding buyers, company performance

中图分类号:

F264.2

吴斯丹, 毛蕴诗. 代工企业—国外品牌客户的竞合关系与绩效研究[J]. 科研管理, 2014, 35(7): 91-98.

Wu Sidan, Mao Yunshi. An analysis on the co-opetition relationship between subcontracting manufacturers and foreign branding buyers and their performance[J]. Science Research Management, 2014, 35(7): 91-98.

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