企业虚拟社区个体知识贡献行为影响因素研究

科研管理 ›› 2014, Vol. 35 ›› Issue (6): 121-128.

企业虚拟社区个体知识贡献行为影响因素研究

刘海鑫, 刘人境

西安交通大学管理学院, 陕西西安 710049

收稿日期:2013-08-13 修回日期:2014-03-28 出版日期:2014-06-25 发布日期:2014-06-23
作者简介:刘海鑫（1986- ），女（汉），山东高唐人，西安交通大学管理学院博士研究生，研究方向：知识管理，企业2.0等。
刘人境（1966- ），男（汉），新疆乌鲁木齐人。西安交通大学管理学院教授，博士生导师，研究方向：战略管理，信息资源管理等。
基金资助:
国家社会科学基金项目（11XGL015，2011-2014）；国家自然科学基金项目（71271166，2012-2014）。

Research on the influencing factors of individual knowledge contribution behavior in firm-hosted virtual community

Liu Haixin, Liu Renjing

The Management School of Xi'an Jiaotong University, Xi'an 710049, Shanxi, China

Received:2013-08-13 Revised:2014-03-28 Online:2014-06-25 Published:2014-06-23

摘要/Abstract

摘要： 企业虚拟社区是企业获取和管理外部知识资源的新途径。本文探讨了虚拟社区主办企业的管理行为、个体动机因素和知识贡献行为间的关系，即主办企业的管理行为通过个体动机因素的中介作用对个体知识贡献行为产生影响。通过结构方程模型方法对403份来自我国企业虚拟社区的问卷调查数据进行分析，结果表明：三种主办企业的社区管理行为，即鼓励互动、组织线下活动和提供奖励，对互惠和获得认可有正向影响，并通过个体动机（互惠和认可）对社区成员知识贡献行为产生正向影响。

关键词: 企业虚拟社区, 主办企业行为, 知识贡献, 个体动机

Abstract: Firm-hosted virtual community is considered to be an effective management tool to acquire external knowledge in the internet-based business environment. This paper explores the relationships between host firm management practices, individual motivations and knowledge contribution behavior. The relationship is empirically tested by structure equation modeling along with data gathered through a survey of 403 firm-hosted virtual community members in China. The results indicate that three host firm management practices, including encourage interaction, offline activities and incentives provision, have a positive effect on reciprocity and gain recognition, and two individual motivations have a significant positive effect on knowledge contribution.

Key words: firm-hosted virtual community, host firm management practice, knowledge contribution, individual motivation

中图分类号:

C931.6

刘海鑫, 刘人境. 企业虚拟社区个体知识贡献行为影响因素研究[J]. 科研管理, 2014, 35(6): 121-128.

Liu Haixin, Liu Renjing. Research on the influencing factors of individual knowledge contribution behavior in firm-hosted virtual community[J]. Science Research Management, 2014, 35(6): 121-128.

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