社交网站调查的科研数据一致性研究

科研管理 ›› 2014, Vol. 35 ›› Issue (2): 154-160.

• 论文 • 上一篇

社交网站调查的科研数据一致性研究

朱文龙, 邵培基, 方佳明

电子科技大学经济与管理学院, 四川成都 610054

收稿日期:2012-06-07 修回日期:2013-03-05 出版日期:2014-02-25 发布日期:2014-03-10
作者简介:朱文龙（1985- ），男（汉），山东淄博人，电子科技大学经济与管理学院博士研究生，研究方向：社会调查研究方法，社会化媒体调查
。邵培基（1946- ），男（汉），江苏南京人，电子科技大学经济与管理学院教授，博士生导师，研究方向：信息管理与电子商务。
方佳明（1982- ），男（汉），浙江绍兴人，电子科技大学经济与管理学院副教授，博士，研究方向：电子服务，网络消费者行为决策过程，社会化媒体营销策略。
基金资助:
国家自然科学基金项目（基于社会媒体的网络调查适用性与参与意愿形成机制研究，71101018，2012-2014）；中央高校基本科研业务费项目（基于社会化媒体的网络调查模式效果与传播机制研究，ZYGX2012YB034，2012-2014）；中央高校基本科研业务费项目（网络调查在MIS研究中的有效性与调查参与心理因素研究，ZYGX2010J131，2011-2013）。

Consistency of Science research data in social network sites surveys

Zhu Wenlong, Shao Peiji, Fang Jiaming

School of Management and Economics, University of Electronic Science and Technology of China, Chengdu 610054, Sichuan, China

Received:2012-06-07 Revised:2013-03-05 Online:2014-02-25 Published:2014-03-10

摘要/Abstract

摘要： 社交网站为科研调查者提供了新的调查途径与平台，科研调查者可基于不同社交网站平台，在不同调查情景中实施科研调查以弥补单一调查模式样本涵盖率低的缺陷。论文以人人网、腾讯QQ为例，采用验证性因子分析法，研究了匿名调查与非匿名调查获取科研数据的一致性问题。研究结果表明：非敏感性量表下两类调查数据具备完全一致性，科研人员可将所得数据直接整合；对于敏感性量表，两类调查数据不具备完全一致性，科研人员只有对获取数据进行相关预处理后，才可进行数据整合及相关统计分析。

关键词: 网络调查, 科研调查, 科研数据, 社交网站, 一致性

Abstract: Social network sites provide new survey ways and platforms for science research investigators, whocan implement science research surveys in different survey situations based on different social network sites to make up for the problem of low sample coverage in a single survey mode. By using the CFA, this paper had studied the consistency of science research data between the anonymous survey and non-anonymous survey based on the Renren website and Tencent QQ platform. Ultimately, the results show that the science research data of two surveys meet complete consistency when using non-sensitive scales and science researchers can integrate these science research data directly.Nevertheless, the science research data of two surveys don't meet complete consistency by using sensitive scales. Only after relevant data preprocessing could science researchers integrate these science research data and conduct related statistical analysis.

Key words: web surveys, science research surveys, science research data, social network sites, consistency

中图分类号:

朱文龙, 邵培基, 方佳明. 社交网站调查的科研数据一致性研究[J]. 科研管理, 2014, 35(2): 154-160.

Zhu Wenlong, Shao Peiji, Fang Jiaming. Consistency of Science research data in social network sites surveys[J]. Science Research Management, 2014, 35(2): 154-160.

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社交网站调查的科研数据一致性研究

Consistency of Science research data in social network sites surveys

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