制度环境、国际市场进入模式与国际创业绩效

科研管理 ›› 2014, Vol. 35 ›› Issue (2): 54-61.

制度环境、国际市场进入模式与国际创业绩效

黄胜¹, 周劲波²

1. 广州工商职业技术学院, 广东广州 510850;
2. 广西师范大学经济管理学院, 广西桂林 541004

收稿日期:2012-05-29 修回日期:2013-02-28 出版日期:2014-02-25 发布日期:2014-03-10
作者简介:黄胜（1983-12），男（汉），广东梅州兴宁人，硕士，讲师，经济师，广州工商职业技术学院工商管理系，专任教师，研究方向为企业国际化战略和国际创业。
周劲波（1970- ），男（汉），广西桂林人，博士，教授，硕士生导师，广西师范大学经济管理学院，工商管理系主任（广西桂林，541004），研究领域为企业管理。
基金资助:
国家社会科学基金重点项目（编号：12AGL003）：“中小企业动态国际创业模式绩效机制研究”（起止时间：2012.6-2014.6）。

Institutional context, entry modes ofinternational markets and international entrepreneurshipperformance

Huang Sheng¹, Zhou Jinbo²

1. Guangzhou Vocational & Technical Institute of Industry & Commerce, Guangzhou 510850, Guangdong, China;
2. School of Economics and Management, Guangxi Normal University, Guilin 541004, Guangxi, China

Received:2012-05-29 Revised:2013-02-28 Online:2014-02-25 Published:2014-03-10

摘要/Abstract

摘要： 本文基于动态能力理论和制度理论，通过对112家国际创业企业进行问卷调查，运用层次回归分析模型对制度环境、国际市场进入模式和国际创业企业绩效三者之间的关系进行实证研究。结果表明：国际市场进入模式与国际创业企业绩效正相关，管制、认知和规范制度环境在国际市场进入模式与国际创业企业绩效关系中扮演着负向的调节作用。

关键词: 国际创业, 国际创业企业, 国际市场进入模式, 绩效, 制度环境

Abstract: Based on the dynamic capability theory and institutional theory, this paper makes an empirical study of the relationship among institutional circumstances, entry modes of international markets and performance of international new ventures by conducting questionnaire investigations about 112 international new ventures all over the world and applying the hierarchical regression analysis. The results show that the entry modes of international markets relates positively to performance of international new ventures, and that the regulative, cognitive and normative institutional context moderate negatively the relationship between the entry modes of international markets and performance of international new ventures.

Key words: international entrepreneurship, international new ventures, entry modes of international markets, performance, institutional context

中图分类号:

F276.7

黄胜, 周劲波. 制度环境、国际市场进入模式与国际创业绩效[J]. 科研管理, 2014, 35(2): 54-61.

Huang Sheng, Zhou Jinbo. Institutional context, entry modes ofinternational markets and international entrepreneurshipperformance[J]. Science Research Management, 2014, 35(2): 54-61.

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