市场导向组织变革的动力机制研究

科研管理 ›› 2013, Vol. 34 ›› Issue (10): 109-117.

市场导向组织变革的动力机制研究

张婧¹, 段艳玲²

1. 华中科技大学管理学院, 湖北武汉 430074;
2. 武汉体育学院体育经济管理学院, 湖北武汉 430079

收稿日期:2012-03-27 修回日期:2012-09-14 出版日期:2013-10-27 发布日期:2013-10-19
作者简介:张婧(1973-10),女(汉),湖北咸宁人,华中科技大学管理学院教授。
研究方向:战略营销。
段艳玲(1972-11),女(汉),湖北汉川人,武汉体育学院经济管理学院讲师。研究方向:企业战略。
基金资助:
国家自然科学基金(项目批准号:70872036;起止时间:2009年1月至2011年12月);国家自然科学基金(项目批准号:71272125;起止时间:2013年1月至2016年12月);中央高校基本科研业务费研究项目(项目批准号:2011WB011;起止时间:2011年1月至2013年12月)。

A study of dynamics of market oriented organizational change

Zhang Jing¹, Duan Yanling²

1. School of Management, Huazhong University of Science and Technology, Wuhan 430074, China;
2. School of Sports Economics and Management, Wuhan Sports University, Wuhan 430079, China

Received:2012-03-27 Revised:2012-09-14 Online:2013-10-27 Published:2013-10-19

摘要/Abstract

摘要： 论文首先基于跨案例研究,从组织变革的理论视角,提出了市场导向组织变革动力的概念框架,然后使用问卷调查对概念框架进行验证,并比较了具体变革动力的作用强度。研究发现:制度环境压力构成的情境动力(包括战略联盟、体系认证、标杆管理、管理咨询和竞争压力)一方面驱动企业家认知和行为层面的触发动力(包括领导者示范作用和危机变革意识),另一方面促动内部支持系统构成的使能动力(包括部门间联系、正式化、基于市场的薪酬、基于市场的培训、以及信息技术使用),进而推动了市场导向的组织变革过程。本文是首个综合使用多案例分析和问卷调查对中国企业市场导向执行问题进行的学术研究,丰富了市场导向、组织变革、制度基础观、领导理论等方面的文献,对企业提升市场导向水平具有切实的指导意义。

关键词: 市场导向, 组织变革, 战略实施, 动力机制

Abstract: Based on the cross-case study, this paper presents a conceptual framework incorporating the dynamics of market oriented organizational change from the theoretical perspective of organizational change. Based on a questionnaire survey, the conceptual framework is empirically tested and the magnitudes of the impacts of dynamics factors are compared. This paper comes to the following conclusions: the context dynamics which consist of institutional environment pressures (including the strategic alliance, system certification, benchmarking, management consultancy and competitive pressure) drive precipitating dynamics on the level of top managers' perception and behavior (including the leader's demonstration effect and change awareness in crisis) on one hand, and facilitate enabling dynamics which consist of internal supporting systems (including inter-functional connectedness, formalization, market-based reward system, market-based training and use of IT) on the other hand, and finally improve the market oriented organizational change process. This study is the first kind of research which probes into the implementation issue of market orientation among Chinese firms by combining cross-case study and questionnaire survey. It contributes greatly to the literature of market orientation, organizational change, institution-based view and leadership theory, and also can provide relevant managerial implications for Chinese firms to implement market oriented changes.

Key words: market orientation, organizational change, strategy implementation, dynamics

中图分类号:

713.5

张婧, 段艳玲. 市场导向组织变革的动力机制研究[J]. 科研管理, 2013, 34(10): 109-117.

Zhang Jing, Duan Yanling. A study of dynamics of market oriented organizational change[J]. Science Research Management, 2013, 34(10): 109-117.

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