战略导向对我国企业产品创新绩效的影响——一个高科技行业-非高科技行业企业的比较

摘要顾客导向与技术导向对企业产品创新绩效的影响一直是战略和营销研究领域关注的热点,但迄今为止的研究没有系统回答在不同类型行业(高科技和非高科技行业)中不同战略导向的影响有什么区别,从而不能为实践提供有效指导。本研究基于对全国501家企业产品创新活动的问卷调查,对这一问题进行了系统的实证研究。研究结果表明:(1)顾客导向和技术导向对我国企业的产品创新绩效有显著的影响;(2)在高科技行业,我国企业的顾客导向要显著高于技术导向,但技术导向与顾客导向对产品创新绩效的影响不存在显著差异;(3)在非高科技行业,我国企业的顾客导向也显著高于技术导向,但技术导向对产品创新绩效的影响要大于顾客导向的影响。此外,本文还对所得的发现及其启示进行了讨论,并提出了针对管理实践的建议。

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关键词：战略导向产品创新高科技行业比较研究

Abstract： Based on the survey data from 522 Chinese Enterprises, the influence of different strategic orientations on new product innovation performance in different technology intensive industries is explored. The main findings include (1)both customer orientation and technology orientation have a significant effect on the firms' new product performance; (2)in high-tech industries, while firms are more customer-orientated than technology-orientated, the effect of customer orientation and technology orientation on firms' new product shows no significant difference; (3)in low-tech industries, firms are also more customer-orientated than technology-orientated, however, technology orientation has the stronger effect on new product innovation performance than that for customer orientation. The limitation and managerial implementation of current research are also discussed.

Keywords： strategic orientation product innovation high-tech industry comparitive research

Received 2008-10-28;

Fund:

受教育部人文社会科学重点研究基地基金资助:中国企业产品创新能力的成长路径研究(06JJD630011)。

About author: 薛镭(1960- ),男(汉),北京人,清华大学经济管理学院企业战略与政策系副教授,主要研究方向:技术战略与管理。杨艳(1978- ),女(汉),湖北仙桃人,中国石油经济技术研究院,主要研究方向:技术经济与管理。朱恒源(1968- ),男(汉), 湖北沔阳人,清华大学经济管理学院技术经济与管理系副教授,主要研究方向:技术经济与管理。

引用本文:

薛镭, 杨艳, 朱恒源.战略导向对我国企业产品创新绩效的影响——一个高科技行业-非高科技行业企业的比较[J] 科研管理, 2011,V32(12): 1-8,16

Xue Lei, Yang Yan, Zhu Hengyuan.Strategic orientations and product innovation performance of Chinese enterprises: A comparison between the firms in high-tech and low-tech industries[J] Science Research Management, 2011,V32(12): 1-8,16

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