Entrepreneurial expectation, risk fear and startup entrepreneurs′ entrepreneurial behavior——A theory based on regulatory focus
Huang Yongchun1,2, Mao Zhuqing3, Su Dejin4, Zhao Youlin1
1. Business School, Hohai University, Nanjing 211100, Jiangsu, China;
2. World Water Valley and Water Ecological Civilization Cooperative Innovation Center, Nanjing 211100, Jiangsu, China;
3. Department of Economics, Seoul National University, Seoul 08826, Korea;
4. Nanjing Audit University, Nanjing 210096, Jiangsu, China
Huang Yongchun, Mao Zhuqing, Su Dejin, Zhao Youlin. Entrepreneurial expectation, risk fear and startup entrepreneurs′ entrepreneurial behavior——A theory based on regulatory focus[J]. Science Research Management, 2020, 41(6): 17-28.