科研管理 ›› 2018, Vol. 39 ›› Issue (10): 168-176.

• 论文 • 上一篇    

老年人生活照料服务购买决策影响因素研究

余赵1,陈杰2   

  1. 1.西安交通大学公共政策与管理学院,陕西 西安710049;
    2.广东省科技创新监测研究中心,广东 广州510033
  • 收稿日期:2015-07-06 修回日期:2017-09-15 出版日期:2018-10-20 发布日期:2018-10-12
  • 通讯作者: 余赵
  • 基金资助:

    国家社科基金项目:“国家社科基金决策咨询点”(编号:13JCD014,2013.7-2015.12)。

A research on the factors influencing the elderly’ purchasing decisions in life care service

Yu Zhao1, Chen Jie2   

  1. 1. School of Public Policy and Administration,Xi’an Jiaotong University,Xi’an 710049,Shaanxi,China;
    2. Guangdong Science and Technology Innovation Monitoring and Research Center,Guangzhou 510033,Guangdong,China
  • Received:2015-07-06 Revised:2017-09-15 Online:2018-10-20 Published:2018-10-12

摘要: 基于技术接受模型,首先构建我国老年人生活照料服务购买决策理论模型;然后依据江苏调查数据,运用结构方程模型方法对理论模型进行实证分析。结果表明:① 老年人感知因素对其购买意向有显著影响,其中感知易用性和感知有用性的影响是正向的,感知风险和感知价格的影响是负向的,老年人的购买意向决定着其购买行为;② 个体特征会对老年人的购买决策产生显著影响,我国男性、健康、城市、中低龄、大家庭老人更容易发生购买行为。

关键词: 生活照料服务, 技术接受模型, 购买决策, 结构方程模型

Abstract: Based on the technology acceptance model, this paper firstly constructs a theoretical model for Chinese elders’ purchase decisions of life care service. Then using structural equation model, an empirical analysis on the survey data in Jiangsu Province is carried out to test and verify the model. The results show that: ① The elderly’ perception factors have significant effect on their purchase intention. And the effects of perceived ease of use and perceived usefulness are positive, and the effects of perceived risk and perceived price are negative. The elderly’ purchase intention decides their purchase behavior. ② The individual characteristics of the elderly have significant effect on their purchase decisions, and male, healthy, urban, young, large family elders are more likely to purchase service in China.

Key words: life care service, technology acceptance model, purchase decision, structural equation model