科研管理 ›› 2018, Vol. 39 ›› Issue (9): 121-133.

• 论文 • 上一篇    下一篇

"互联网+"跨界经营——基于价值创造的理论构建

赵振1,彭毫2   

  1. 1兰州理工大学 经济管理学院,甘肃 兰州730050;
    2西南财经大学 工商管理学院,四川 成都610074
  • 收稿日期:2015-08-18 修回日期:2017-07-11 出版日期:2018-09-20 发布日期:2018-11-06
  • 通讯作者: 赵振
  • 基金资助:

    国家社科基金青年项目:“‘互联网+’下零售服务业与制造业跨界融合研究”(16CGL002,2016.12-2019.6)。

Crossover administration of “Internet Plus” — The theory building based on value creation

Zhao Zhen1, Peng Hao2   

  1. 1. School of Economics and Management, Lanzhou University of Technology, Lanzhou 730050, Gansu, China;
    2. School of Business Administration, Southwestern University of Finance and Economics, Chengdu 610074, Sichuan, China
  • Received:2015-08-18 Revised:2017-07-11 Online:2018-09-20 Published:2018-11-06

摘要: “互联网+”本质是实体经济与互联网经济相融合的“跨界经营”现象,并成为当今企业商业模式创新的基本背景。尽管近期涌现出大量研究,但更多从特定对象和局部视角展开讨论,各研究赋予“互联网+”不同内涵,导致理论和实践中出现了概念无法具体化的问题,因此有必要建立整合性框架来界定其内涵与维度。本文以“互联网+”跨界经营的根本目标——价值创造为核心,基于价值识别、价值生成、价值获取三个维度的讨论,建立起一个关于“互联网+”的系统认知框架:传统产业要放弃以往基于报酬递减的价值创造逻辑,通过“脱媒”、顾客社群、新型信任机制以实现价值主张精准化,凭借平行互动、价值商店、改变产品性质以谋求更强的外部经济性,进而在梅特卡夫法则的原理下通过资产置换、信息积累和关系积累获得连接红利。

关键词: 企业跨界经营;&ldquo, 互联网+&rdquo, 模式;价值创造

Abstract: "Internet plus" is the essence of "Crossover Administration" phenomenon for the Real economy and the Internet economy integration, and become the basic background of today's business model innovation. Despite there are numbers of outstanding researches, but most of them discuss the object from a local perspective to give "Internet plus" different connotations, resulting in the concept can not be specific in the theory and practice. It is therefore necessary to establish an integrated framework to define its meaning and dimensions.So, from value creation perspective, we establish a framework to characterize the logic about "Internet Plus". From our discussion,traditional industries should abandon the past value creation logic, through the "tuomei", customer community, the new trust mechanism to achieve value proposition precision, with the parallel interaction, value stores to change the nature of the product to seek a stronger external economy, and then via the principle of asset replacement, accumulation of information and the relationship to achieve the Linkage Dividend by guiding the principle of Metcalfe 's Law.

Key words: crossover administration, Internet Plus Model, value creation