科研管理

科研管理 ›› 2018, Vol. 39 ›› Issue (7): 114-122.

• 论文 • 上一篇    下一篇

模块化系统间逻辑关系及其对新产品绩效影响机制研究

龙勇,张煜   

  1. 重庆大学经济与工商管理学院，重庆400030
  • 收稿日期:2016-08-22 修回日期:2017-06-14 出版日期:2018-07-20 发布日期:2018-11-06
  • 通讯作者: 龙勇
  • 基金资助:

    国家自然科学基金面上项目:（71172081，2012—2015）；高等学校博士学科点专项科研基金：（20110191110031，2012—2015）。

A study of the logical relationship between modular systems and its impact mechanism on new product performance

Long Yong, Zhang Yu   

  1. College of Economics and Business Administration, Chongqing University, Chongqing 400030，China
  • Received:2016-08-22 Revised:2017-06-14 Online:2018-07-20 Published:2018-11-06

摘要： 从企业模块化战略对新产品绩效的影响出发，探索技术模块化、产品模块化与流程模块化三者间逻辑关系，发掘产品创新性的中介效应。以中西部多家制造企业为样本，运用结构方程模型进行实证检验，力图揭示模块化策略对新产品绩效的影响机理。研究发现：产品层面的模块化系统中，产品技术模块化推动产品模块化发展，且产品模块化提升制造流程的模块化水平；产品模块化及技术模块化通过显著提升产品创新性来促进新产品绩效。

关键词: 模块化, 新产品绩效, 产品创新性

Abstract: Based on the impact of modular strategy on new product performance, it explores the logical relationship between technology modularity, product modularity and process modularity, and identify the mediating effect of product innovativeness. Based on the data collected from the manufacturing enterprises in the midwest regions, this paper tries to reveal the mechanism of the modularization strategy on new product performance by using the structural equation modeling analysis. It is found out that technological modularity facilitates the development of product modularity, and product modularity advances the product manufacturing process modularity in the modular system. Technical modularity and product modularity promote new product performance by improving product innovativeness.

Key words: modular, new product performance, product innovativeness