科研管理

科研管理 ›› 2018, Vol. 39 ›› Issue (5): 56-66.

• 论文 • 上一篇    下一篇

市场导向、政策导向对传统产业中企业二次创业路径选择的作用机理研究

彭华涛1，许晴1，张俊杰1，于泳波2   

  1. 1武汉理工大学管理学院，湖北 武汉430070；
    2湖北工业大学经济与管理学院，湖北 武汉430068
  • 收稿日期:2017-08-21 修回日期:2018-02-28 出版日期:2018-05-20 发布日期:2018-05-21
  • 通讯作者: 许晴
  • 基金资助:

    湖北省技术创新专项（软科学研究类）“湖北科技企业创业与培育工程实施效果与对策研究”（项目批准号：2017ADC019，起止时间：2017.8-2018.8）；湖北省技术创新专项（软科学研究类）“湖北省科技成果转化现状调查及协同机制设计”（项目批准号：2016ADC025，起止时间：2016.9-2017.5）；中央高校基本科研业务费专项资金“‘关系’视角下社会网络双元性对连续创业者成长的影响机理研究”（项目批准号:2016VI018，起止时间：2016.1-2017.12)。

A research on the mechanism of market orientation and policy orientation on choice of the second entrepreneurial path for enterprises in traditional industries

Peng Huatao1, Xu Qing1, Zhang Junjie1, Yu Yongbo2   

  1. 1.School of Management, Wuhan University of Technology, Wuhan 430070, Hubei, China; 
    2. School of Economics and Management, Hubei University of Technology, Wuhan 430068, Hubei, China
  • Received:2017-08-21 Revised:2018-02-28 Online:2018-05-20 Published:2018-05-21

摘要： “大众创业 万众创新”对传统产业中企业原有的生产经营与管理模式提出了新的要求，但行业技术迅猛发展、经营市场快速变化以及扶持政策相继推出也为其带来了新的机遇。本文以30家具有典型代表性的传统企业为样本，通过访谈与问卷调查法获取数据并构建结构方程模型与多层线性回归模型，得出的主要结论为：市场导向积极性对于传统产业中企业二次创业路径可行性正向影响其二次创业绩效具有削弱作用；市场导向反应性对于二次创业政策支持力度正向影响传统产业中企业二次创业绩效具有削弱作用。

关键词: 市场导向, 政策导向, 传统产业, 二次创业

Abstract: Mass entrepreneurship and innovation has put forward new requirements for the original production management and management model of enterprises in the traditional industry. However, the rapid development of industry technology, changes in the market and introduction of supporting policies have also brought new opportunities. This paper selected 30 typical traditional enterprises as samples, obtained data through interviews and questionnaires, and drew main conclusions from structural equation modeling and multilevel linear regression models. The main conclusions were as follows: Market orientation positivity has a weakening effect on the positive impact of the second entrepreneurial path feasibility on entrepreneurial performance in traditional industries; and market oriented reactivity has a weakening effect on the positive impact of the second entrepreneurial support policy on entrepreneurial performance in traditional industries.

Key words: market orientation, policy orientation, traditional industries, second business ventures