科研管理

科研管理 ›› 2018, Vol. 39 ›› Issue (1): 74-82.

• 论文 • 上一篇    下一篇

动态能力、双元学习与新产品开发绩效

弋亚群，谷盟，刘怡，马瑞   

  1. 西安交通大学管理学院，陕西 西安710049
  • 收稿日期:2015-09-28 修回日期:2017-04-18 出版日期:2018-01-20 发布日期:2018-01-12
  • 通讯作者: 谷盟
  • 基金资助:

    国家自然科学基金面上项目“企业动态管理能力构建过程中的高管团队作用机理研究”（项目编号71272135；起止时间2013.1-2016.12）；国家自然科学基金面上项目“基于主导逻辑的新兴技术创新双元驱动模式研究”（项目编号71672142；起止时间2017.1-2020.12）。

Dynamic capabilities, binary learning and new product development performance

Yi Yaqun, Gu Meng, Liu Yi, Ma Rui   

  1. School of Management, Xi’an Jiaotong University, Xi’an 710049, Shaanxi, China
  • Received:2015-09-28 Revised:2017-04-18 Online:2018-01-20 Published:2018-01-12

摘要： 基于动态能力和组织学习理论，本文以双元学习为调节变量，构建了技术能力、营销能力影响新产品开发绩效的理论模型，并提出相应假设。213家中国企业的实证结果表明，技术能力、营销能力与新产品开发绩效的关系因学习方式的不同而有所差异。而且，双元学习平衡对于技术能力和营销能力的效用具有相反的调节作用。

关键词: 新产品开发绩效, 技术能力, 营销能力, 双元学习, 双元学习平衡

Abstract: By reviewing the theories of dynamic capabilities and organizational learning and taking ambidextrous learning as moderating variable, this paper constructs a theoretical model which proves that technological capability and marketing capability influence NPD performance, and puts forward corresponding hypotheses. The empirical results from 213 Chinese firms show that the relationships between technological capability, marketing capability and NPD performance vary depending on different learning ways. Moreover, balanced ambidextrous learning plays opposite moderating roles on the effects of technological capability and marketing capability.

Key words:  new product development (NPD) performance, technological capability, marketing capability, binary learning, balanced binary learning