科研管理

科研管理 ›› 2017, Vol. 38 ›› Issue (9): 124-131.

• 论文 • 上一篇    下一篇

商业模式品质与高市场绩效

李永发1,张晓玲2,赵毅2   

  1. 1安徽财经大学 消费者行为研究中心，安徽 蚌埠233030；
    2东南大学 经济管理学院，江苏 南京210096
  • 收稿日期:2015-07-23 修回日期:2016-11-21 出版日期:2017-09-20 发布日期:2017-09-15
  • 通讯作者: 李永发
  • 基金资助:

    国家自然科学基金面上项目;国家自然科学基金面上项目;教育部人文社会科学规划基金项目

Business model quality and high market performance

Li Yongfa1, Zhang Xiaoling2, Zhao Yi2   

  1. 1. Research Center for Consumer Behavior, Anhui University of Finance and Economics, Bengbu 233030, Anhui, China;
    2. School of Economics and Management, Southeast University, Nanjing 210096, Jiangsu, China
  • Received:2015-07-23 Revised:2016-11-21 Online:2017-09-20 Published:2017-09-15

摘要： 商业模式品质可以用来解释为什么一些商业模式会成功，而另一些会失败。基于这样思路，归纳出商业模式7个关键品质属性：核心产品的独特性、配套产品的互补性、过程差异性、过程确定性、过程扩展性、共赢性和资源条件。通过模糊集定性比较分析法，本文证实这些属性的确是引致企业获取高市场绩效的重要前因，而且成立时间长的企业有更多的成功路径选择。每种路径，事实上是一组因素共同起作用，而非单一因素能决定企业可获取高市场绩效。关键属性组合的隶属度值可用于测评商业模式品质，为商业模式诊断提供依据。

关键词: 商业模式品质, 关键属性, 模糊集定性比较分析, 隶属度值

Abstract: Business model quality can be used to explain why some business models will succeed and others will fail. Based on the thought, 7 key quality attributes have been identified: core product's uniqueness, related products' complementarity, process differences, process certainty, process scalability, win-win nature and resources condition. The paper has proved that those key attributes do cause market performance and long running companies have more choices of the successful paths through the use of Fuzzy-set Qualitative Comparative Analysis (FsQCA). Each of the successful paths is in fact what some key quality attributes work together. The memberships values of successful paths can be used for business model evaluation and diagnosis

Key words: business model quality, key attributes, fuzzy-set qualitative comparative analysis, memberships value