科研管理

科研管理 ›› 2017, Vol. 38 ›› Issue (8): 36-43.

• 论文 • 上一篇    下一篇

基于“天、地、人”视阈的创业企业案例研究

唐小飞1,苏浩玄2,汪阳2,鲁平俊3   

  1. 1.西南财经大学西部商学院，四川 成都611130；
    2.西南财经大学工商管理学院，四川 成都611130；
    3. 云南财经大学商学院，云南 昆明650221
  • 收稿日期:2017-02-20 修回日期:2017-06-28 出版日期:2017-08-20 发布日期:2017-08-18
  • 通讯作者: 苏浩玄
  • 基金资助:

    基金项目：国家自然科学基金面上资助项目“品牌关系驱动力作用下的品牌资产产出模型研究”( 项目编号：71372209；起止时间：2014.1- 2017.12)； 国家自然科学基金资助重点项目“网络环境下的新型定价模式研究”( 项目编号：71331004；起止时间：2014.1-2018.12) 和西南财经大学2015 年度重大理论基础研究项目“基于互联网大系统的产品定位研究”( 项目编号:JBK151135;起至时间2015.7-2017.7) 。

A case study of start-up enterprises based on the perspective of “Heaven, Earth and Humanity”

Tang Xiaofei1, Su Haoxuan2, Wang Yang2, Lu Pingjun3   

  1. 1. Western Business School，Southwestern University of Finance and Economics，Chengdu 611130，Sichuan，China;
    2. School of Business Administration，Southwestern University of Finance and Economics，Chengdu 611130，Sichuan，China;
    3. School of Business Administration, Yunnan University of Finance and Economics，Kunming 650221,Yunnan,China
  • Received:2017-02-20 Revised:2017-06-28 Online:2017-08-20 Published:2017-08-18

摘要： 现有的创业过程模型是基于西方背景的，无法同时实现多悖论、多维度、多层级间的协同。面对中国复杂多变的创业环境和特有的文化内涵，迫切需要从哲学高度重新思考创业过程并进行本土化研究。该文采用多案例研究方法，从“天、地、人”思维框架入手，基于“阴阳平衡”理论整合现有创业理论的对立逻辑，探索出创新生态环境下创业过程模型。结论：创新供给与创新需求的动态不平衡是创业机会的源泉，柔性知识资源和伦理型领导对发现创业机会有重要意义；随着企业刚性知识资源的沉淀，创业企业需要加大创新投入并继续深化伦理型领导；企业创业过程是因果逻辑和效果逻辑相互依存动态变化的过程。

关键词: &ldquo, 天、地、人&rdquo, 视阈；创业过程；案例研究

Abstract: The existing entrepreneurship process models are based on the western background. They cannot realize the coordination of multi-paradoxes, multi-dimensions, and multi-levels. In the face of Chinese complex business environment and the unique cultural connotation, rethinking the entrepreneurial process from the perspective of philosophy and conducting localization research are imperious demand. This paper uses multi-case study method, starts from the "heaven, earth and humanity" thinking framework, and utilizes the theory of "Yin -- Yang balance" to summarize the existing opposite logics of entrepreneurial theory and track out the entrepreneurial process models in the innovative ecological environment. Conclusion: The dynamic imbalance of innovative supply and demand is the source of entrepreneurial opportunities. Flexible knowledge resources and ethical leadership have great significance on the discovery of entrepreneurial opportunities. With the precipitation of rigid knowledge resources, start-ups need to increase innovation input and continue to deepen ethical leadership. The entrepreneurial process is a dynamic process of the interaction between causal and effect logic.

Key words: Heaven, Earth and Humanity, entrepreneurial process, case study