科研管理

科研管理 ›› 2017, Vol. 38 ›› Issue (8): 83-91.

• 论文 • 上一篇    下一篇

新企业市场导向对网络关系构建的影响研究

尹苗苗,李秉泽   

  1. 吉林大学管理学院
  • 收稿日期:2015-04-30 修回日期:2016-10-09 出版日期:2017-08-20 发布日期:2017-08-18
  • 通讯作者: 尹苗苗
  • 基金资助:

    基金项目：国家自然科学基金重点项目《中国转型经济背景下企业创业机会与资源开发行为研究》（批准号：71232011，起止时间：2013.01-2017.12）；国家自然科学青年基金项目《中国情境下创业导向、投机导向对创业能力的影响机理研究》（批准号：71302039，起止时间：2014.01-2016.12）；中国博士后科学基金第7批特别资助项目《中国情境下新企业战略导向对创业能力的影响研究》（批准号：2014T70299，起止时间：2014.07-2016.04）。

A research on effect of market orientation on new ventures network ties building

Yin Miaomiao, Li Bingze   

  1. School of Management, Jilin University, Changchun 130022, Jilin, China
  • Received:2015-04-30 Revised:2016-10-09 Online:2017-08-20 Published:2017-08-18

摘要： 基于战略管理理论和社会资本理论，以“双元”视角为出发点探究市场导向在新企业构建网络关系过程中发挥的作用，以期揭示前瞻型市场导向和反应型市场导向对新企业构建政府关系和商业关系的内在影响机理。并以环境动态性为突破口，探索中国情境这一独特创业环境在创业活动中发挥的具体作用。以442家新创企业为样本，对上述变量之间的关系进行实证检验，结果显示前瞻型市场导向和反应型市场导向均对新企业构建政府关系和商业关系具有显著积极影响；环境动态性在反应型市场导向与政府关系构建及商业关系构建之间均具有积极调节作用；然而环境动态性在前瞻型市场导向与政府关系构建及商业关系构建之间均具有消极调节作用。研究结论有助于指导新企业更好的构建网络关系，以应对我国当前的独特创业环境。

关键词: 市场导向, 网络关系, 环境动态性, 新企业, 中国情境

Abstract: Based on strategic management theory and social capital theory, this study explores how market orientation play its role in new ventures network ties building from an ambidexterity perspective, and reveal the influence mechanism between market orientation (proactive and responsive market orientation) and network ties (political tie and business tie). Through introducing environmental dynamism as moderating variable, this paper explores how Chinese context influence new ventures carry out business activities. After collecting data from 442 new ventures, this study examines the above relationships among proactive market orientation, responsive market orientation, political tie, business tie and environmental dynamism. Empirical results show that both proactive and responsive market orientation positively influence new ventures building political tie and business tie; environmental dynamism positively moderates the relationship between responsive market orientation and network ties (political tie and business tie); but environmental dynamism negatively moderates the relationship between radical market orientation and network ties (political tie and business tie). The results are helpful for new ventures building networks under conditions of Chinese transitional economy and responding to the unique entrepreneurial environment.

Key words: market orientation, network ties, environmental dynamism, new ventures, Chinese context