科研管理 ›› 2017, Vol. 38 ›› Issue (5): 48-55.

• 论文 • 上一篇    下一篇

技术追赶中商业模式设计与技术创新战略共演——阿里巴巴集团纵向案例研究

姚明明1,2,吴东2,吴晓波2,范轶琳3   

  1. 1浙江财经大学,浙江 杭州310018;
    2浙江大学,浙江 杭州310058;
    3浙江树人大学,浙江 杭州310015
  • 收稿日期:2014-08-19 修回日期:2016-06-15 出版日期:2017-05-20 发布日期:2017-05-20
  • 通讯作者: 吴东
  • 基金资助:

    浙江省哲学社会科学重点研究基地(浙江省现代服务业研究中心)课题成果(编号:14JDFW01YB,15JDXD01Z),起止时间:201410-20179,2015.9-2018.10;国家自然科学基金重点项目(编号:71232013),起止时间:2013.1-2017.12;国家自然科学基金青年项目(编号:71502163),起止时间:2016.1-2018.12;国家自然科学基金面上项目(编号:71472164),起止时间:2015.1-2018.12;国家科技支撑计划课题(编号:2015BAH18F01),起止时间:2015.4-2016.12。

The Co-Evolution of Business Model Design and Technology Innovation Strategy in the Process of Technological Catch-up—A Case Study of Alibaba

Yao Mingming1,2, Wu Dong2, Wu Xiaobo2, Fan Yilin3   

  1. 1. Zhejiang University of Finance and Economics, Hangzhou 310018, Zhejiang, China;
    2. Zhejiang University, Hangzhou 310058, Zhejiang, China;
    3. Zhejiang Shuren University, Hangzhou 310015, Zhejiang, China
  • Received:2014-08-19 Revised:2016-06-15 Online:2017-05-20 Published:2017-05-20

摘要: 互联网信息技术的高速发展为后发企业技术追赶提供了新的情境。中国后发企业在技术追赶中表现突出,一些企业已经从追赶进入赶超阶段。通过对互联网科技领军企业阿里巴巴的纵向单案例研究,探索了后发企业技术追赶过程中商业模式设计和技术创新战略的共演机制,建立了一个将环境、商业模式设计—技术创新战略、技术追赶以一种复合视角联系起来的框架,得出主要结论:(1)商业模式设计与技术创新战略的动态匹配及其共同演化,是后发企业实现技术追赶的重要模式;(2)该共演过程会与所处环境形成良好互动,从而更好实现技术追赶;(3)技术追赶的成效会反过来影响后发企业组织架构的设计和战略的选择。研究结论从理论和实践上丰富了现有后发企业技术追赶研究。

关键词: 商业模式设计, 技术创新战略, 技术追赶, 后发企业, 阿里巴巴

Abstract: The rapid development of Internet information technology provides a new situation for the technological catch-up of latcomer firms. Chinaese latercomer firms performance outstanding in technological catch-up. Some of them have being in the process of from catch-up to surpassing. Analysing Chinese largest Internet company Alibaba as a longitudinal case, this research explores the co-evolution mechanism of business model design and technology innovation and establishes a co-evolution framework of environment, business model design, technology innovation strategy and technology catch-up with composite perspective. It has three main conclusions: (1) The dynamic fit and the co-evolution of business model design and technology innovation strategy is the important mode of latcomer firms’ echnological catch-up. (2) The process of co-evolution has good interaction with the environment, which is better for technological catch-up; (3) The effect of technological catch-up effects the design of organization configuration and the choice of strategy. These conclusions will enrich the research of technological catch-up from the perspective of theory and practice.

Key words: business model design, technology innovation strategy, technological catch-up, latecomer firms, Alibaba