科研管理

科研管理 ›› 2017, Vol. 38 ›› Issue (3): 18-28.

• 论文 • 上一篇    下一篇

制造企业服务创新能力形成机制研究：渠道的作用

余维臻1,2,周翼翔1,2   

  1. 1.浙江树人大学管理学院，浙江杭州310015;
    2.浙江省现代服务业研究中心，浙江杭州310015
  • 收稿日期:2016-07-28 修回日期:2016-11-25 出版日期:2017-03-20 发布日期:2017-03-22
  • 通讯作者: 余维臻
  • 基金资助:

    浙江省哲学社会科学重点研究基地课题（浙江省现代服务业研究中心）(13JDFW02YB,2013-2016);浙江省科技厅软科学项目(2014C35055,2014-2016); 教育部人文社会科学研究青年基金项目（16YJC630182,2016-2019）。

A research on the formation mechanism of service innovation abilityin manufacturing enterprises: The role of channel

Yu Weizhen1,2, Zhou Yixiang1,2   

  1. 1. Management School of Zhejiang Shuren University, Hangzhou 310015, Zhejiang, China; 
    2. Modern Service Industry Research Center of Zhejiang Province，Hangzhou 310015, Zhejiang, China
  • Received:2016-07-28 Revised:2016-11-25 Online:2017-03-20 Published:2017-03-22

摘要： 异质性知识重要性与跨界搜索高难度、高成本的现实矛盾是制造企业在通过服务创新进行转型升级面临的两难困境。构建了营销知识、渠道学习与服务创新能力关系的理论模型，通过运用多元回归方法对浙江162家企业样本的问卷调查数据进行实证分析。研究发现：营销知识、渠道学习对服务创新能力均有显著的正向效应，且渠道学习起中介效应；企业规模在营销知识对渠道学习、服务创新能力两条影响路径中起正向调节作用，产业类别在营销知识对渠道学习影响路径中存在调节作用。

关键词: 营销知识, 渠道学习, 服务创新能力

Abstract: In the process of transformation and upgrading through service innovation, manufacturing enterprises are facing the dilemma of the contradiction between the importance of heterogeneous knowledge and the high difficulty and high cost of the cross-border search. After building the theoretical relationship model of relation among marketing knowledge, channel learning and service innovation ability, the multiple regression method is used to the empirical analysis of 162 enterprises in Zhejiang province. The result shows that marketing knowledge and channel learning have significant positive effect on service innovation ability, and the channel learning has the intermediary effect; the size of an enterprise plays a positive regulatory role which has an influence on marketing knowledge, channel learning and service innovation ability; the industrial category has the function of regulating in the path of marketing knowledge to channel learning.

Key words: marketing knowledge, channel study, service innovation ability