科研管理

科研管理 ›› 2016, Vol. 37 ›› Issue (8): 94-102.

• 论文 • 上一篇    下一篇

行业电子商务标准推广对企业收益的影响研究

徐赟,罗川,伍晶,刘凌   

  1. 西南财经大学 经济信息工程学院, 四川 成都611130
  • 收稿日期:2013-03-29 修回日期:2016-02-04 出版日期:2016-08-20 发布日期:2016-08-17
  • 通讯作者: 徐赟
  • 基金资助:

    国家自然科学基金重大项目（项目号：91218301）；国家社会科学基金青年项目 (13CGL143)；中央高校基本科研业务费专项资金项目（JBK160934，JBK120505）。

A research of industry E-business standards diffusion and its impact on organizational benefits

Xu Yun, Luo Chuan, Wu Jing, Liu Ling   

  1. Information School, Southwest University of Finance and Economics, Chengdu 611130, Sichuan, China
  • Received:2013-03-29 Revised:2016-02-04 Online:2016-08-20 Published:2016-08-17

摘要： 行业电子商务标准近年来极大地促进了企业间的B2B电子商务。本文研究了行业协会如何使用不同的推广策略影响这些标准的推广与收益。基于对使用RosettaNet标准的216家企业的问卷调查，我们利用结构方程建模的方法进行了实证分析。实证研究结果表明除了市场策略，其他的关系策略、政策策略、以及技术策略都显著地影响到行业电子商务标准的推广。另外，我们发现行业标准推广的深度增加了企业获得的运营收益和战略收益；而行业标准推广的广度尽管增加了企业的战略收益，却降低了其运营收益。

关键词: 行业电子商务标准, 行业协会, 供应链, 技术推广, 技术收益

Abstract: Industry E-business standards (IES) facilitate B2B E-business among organizations significantly in recent years. This paper examines how industry consortium could use different promotion strategies to influence the diffusion and benefits of IES. Based on a survey of 216 organizations that use RosettaNet standards, we conduct empirical analysis using structural equation modeling method. The empirical results show that relationship, policies, and technology strategies significantly affect IES diffusion except marketing strategy. Further, we find that the depth of IES diffusion increases both operation and strategic benefits that organization could obtain. On the other hand, the breadth of IES diffusion increases strategic benefits, but lowers operation benefits that organization could obtain.

Key words: industry e-business standards, industry consortium, supply chain, technology diffusion, technology benefits